Structuration and branding of a religious tourism product: catalonia sacra
This article aims to provide an overview of the products Catalonia has to offer in terms of religious tourism. The growing interest in this kind of tourism worldwide, and in Catalonia itself, along with the region’s wealth of religious heritage (particularly connected to the Christian Church) contr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2013-07-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://ojsull.webs.ull.es/index.php/Revista/article/view/2117 |
| _version_ | 1818445608688549888 |
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| author | Dolors Vidal Casellas Sílvia Aulet Serrallonga Neus Crous Costa |
| author_facet | Dolors Vidal Casellas Sílvia Aulet Serrallonga Neus Crous Costa |
| author_sort | Dolors Vidal Casellas |
| collection | DOAJ |
| description |
This article aims to provide an overview of the products Catalonia has to offer in terms of religious tourism. The growing interest in this kind of tourism worldwide, and in Catalonia itself, along with the region’s wealth of religious heritage (particularly connected to the Christian Church) contrast with the lack of religion-based tourism products available, which results in its absence from the region’s image as a tourism destination. In view of this, the Faculty of Tourism (University of Girona), the Vic Bishopric’s Albergueria-Centre for Cultural Dissemination and the Tarraconense Episcopal Conference’s Interdiocese Secretariat for the Custody and Promotion of Holy Art (SICPAS) decided to address the situation with the help of funding from the Autonomous Government of Catalonia. In order to re-position Christian religious heritage in the image of Catalonia as a tourist destination, the aforementioned parties embarked upon a project to set up a series of routes throughout the region, branded under the name Catalonia Sacra.
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| first_indexed | 2024-12-14T19:34:32Z |
| format | Article |
| id | doaj.art-ae1c9e7e31954cb7a6b7c8d84a1ddd89 |
| institution | Directory Open Access Journal |
| issn | 1695-7121 |
| language | English |
| last_indexed | 2024-12-14T19:34:32Z |
| publishDate | 2013-07-01 |
| publisher | Instituto de Investigación Social y Turismo |
| record_format | Article |
| series | PASOS Revista de Turismo y Patrimonio Cultural |
| spelling | doaj.art-ae1c9e7e31954cb7a6b7c8d84a1ddd892022-12-21T22:49:56ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212013-07-0111310.25145/j.pasos.2013.11.045Structuration and branding of a religious tourism product: catalonia sacraDolors Vidal CasellasSílvia Aulet SerrallongaNeus Crous Costa This article aims to provide an overview of the products Catalonia has to offer in terms of religious tourism. The growing interest in this kind of tourism worldwide, and in Catalonia itself, along with the region’s wealth of religious heritage (particularly connected to the Christian Church) contrast with the lack of religion-based tourism products available, which results in its absence from the region’s image as a tourism destination. In view of this, the Faculty of Tourism (University of Girona), the Vic Bishopric’s Albergueria-Centre for Cultural Dissemination and the Tarraconense Episcopal Conference’s Interdiocese Secretariat for the Custody and Promotion of Holy Art (SICPAS) decided to address the situation with the help of funding from the Autonomous Government of Catalonia. In order to re-position Christian religious heritage in the image of Catalonia as a tourist destination, the aforementioned parties embarked upon a project to set up a series of routes throughout the region, branded under the name Catalonia Sacra. http://ojsull.webs.ull.es/index.php/Revista/article/view/2117religious tourismroutesreligious heritageholy artreligious tourism product brandingsymbolic meaning |
| spellingShingle | Dolors Vidal Casellas Sílvia Aulet Serrallonga Neus Crous Costa Structuration and branding of a religious tourism product: catalonia sacra PASOS Revista de Turismo y Patrimonio Cultural religious tourism routes religious heritage holy art religious tourism product branding symbolic meaning |
| title | Structuration and branding of a religious tourism product: catalonia sacra |
| title_full | Structuration and branding of a religious tourism product: catalonia sacra |
| title_fullStr | Structuration and branding of a religious tourism product: catalonia sacra |
| title_full_unstemmed | Structuration and branding of a religious tourism product: catalonia sacra |
| title_short | Structuration and branding of a religious tourism product: catalonia sacra |
| title_sort | structuration and branding of a religious tourism product catalonia sacra |
| topic | religious tourism routes religious heritage holy art religious tourism product branding symbolic meaning |
| url | http://ojsull.webs.ull.es/index.php/Revista/article/view/2117 |
| work_keys_str_mv | AT dolorsvidalcasellas structurationandbrandingofareligioustourismproductcataloniasacra AT silviaauletserrallonga structurationandbrandingofareligioustourismproductcataloniasacra AT neuscrouscosta structurationandbrandingofareligioustourismproductcataloniasacra |