Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners
Partners advertisements provide advertisers with access to a large pool of prospective mates, and have proven useful in documenting sex differences in human mating preferences. We coded data from an Internet site ( AshleyMadison.com ) catering to advertisers engaged in existing pair-bonded relations...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2010-10-01
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| Series: | Evolutionary Psychology |
| Online Access: | https://doi.org/10.1177/147470491000800403 |
| _version_ | 1797303535727017984 |
|---|---|
| author | Trish C. Kelley James F. Hare |
| author_facet | Trish C. Kelley James F. Hare |
| author_sort | Trish C. Kelley |
| collection | DOAJ |
| description | Partners advertisements provide advertisers with access to a large pool of prospective mates, and have proven useful in documenting sex differences in human mating preferences. We coded data from an Internet site ( AshleyMadison.com ) catering to advertisers engaged in existing pair-bonded relationships. While we predicted that pair-bonding may liberate advertisers from conforming to sexual stereotypes of male promiscuity and female choosiness, our results are uniformly consistent with those stereotypes. Our findings thus provide further evidence that human mating behavior is highly constrained by fundamental biological differences between males and females. |
| first_indexed | 2024-03-07T23:54:13Z |
| format | Article |
| id | doaj.art-ae1ced5bf3db4561a7c2d687d8db4c5b |
| institution | Directory Open Access Journal |
| issn | 1474-7049 |
| language | English |
| last_indexed | 2024-03-07T23:54:13Z |
| publishDate | 2010-10-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Evolutionary Psychology |
| spelling | doaj.art-ae1ced5bf3db4561a7c2d687d8db4c5b2024-02-18T13:03:29ZengSAGE PublishingEvolutionary Psychology1474-70492010-10-01810.1177/14747049100080040310.1177_147470491000800403Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital PartnersTrish C. KelleyJames F. HarePartners advertisements provide advertisers with access to a large pool of prospective mates, and have proven useful in documenting sex differences in human mating preferences. We coded data from an Internet site ( AshleyMadison.com ) catering to advertisers engaged in existing pair-bonded relationships. While we predicted that pair-bonding may liberate advertisers from conforming to sexual stereotypes of male promiscuity and female choosiness, our results are uniformly consistent with those stereotypes. Our findings thus provide further evidence that human mating behavior is highly constrained by fundamental biological differences between males and females.https://doi.org/10.1177/147470491000800403 |
| spellingShingle | Trish C. Kelley James F. Hare Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners Evolutionary Psychology |
| title | Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners |
| title_full | Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners |
| title_fullStr | Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners |
| title_full_unstemmed | Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners |
| title_short | Pair-Bonded Humans Conform to Sexual Stereotypes in Web-Based Advertisements for Extra-Marital Partners |
| title_sort | pair bonded humans conform to sexual stereotypes in web based advertisements for extra marital partners |
| url | https://doi.org/10.1177/147470491000800403 |
| work_keys_str_mv | AT trishckelley pairbondedhumansconformtosexualstereotypesinwebbasedadvertisementsforextramaritalpartners AT jamesfhare pairbondedhumansconformtosexualstereotypesinwebbasedadvertisementsforextramaritalpartners |