From Ground to Glass: Evaluation of Unique Barley Varieties for Craft Malting, Craft Brewing, and Consumer Sensory
Differentiating agricultural products has been adopted as a strategy to improve farm profitability and thereby business sustainability. This study aimed to evaluate unique barley varieties for craft malting and brewing markets to enhance profitability for diversified grain growers in southwestern Wa...
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Format: | Article |
Language: | English |
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MDPI AG
2022-05-01
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Series: | Beverages |
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Online Access: | https://www.mdpi.com/2306-5710/8/2/30 |
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author | Evan B. Craine Stephen Bramwell Carolyn F. Ross Kevin M. Murphy |
author_facet | Evan B. Craine Stephen Bramwell Carolyn F. Ross Kevin M. Murphy |
author_sort | Evan B. Craine |
collection | DOAJ |
description | Differentiating agricultural products has been adopted as a strategy to improve farm profitability and thereby business sustainability. This study aimed to evaluate unique barley varieties for craft malting and brewing markets to enhance profitability for diversified grain growers in southwestern Washington. Advanced barley breeding lines from Washington State University (WSU) were compared to a control variety (CDC-Copeland) through field trials, experimental and commercial malting conditions, and consumer sensory evaluation. The beers differed only by the genotype-dependent malt. Malting conditions (experimental or commercial) and field replicate influenced five out of the eight malt quality traits measured, while genotype influenced seven out of eight of the traits. Consumers differentiated the beers through ranking, open description, and check all that apply during a central location test. Based on consumer liking, breeding lines 12WA_120.14 or 12WA_120.17 could replace CDC-Copeland in beers. A total of 83% of consumers responded that they would pay more for a beer if it would support local farmers. This value proposition represents an opportunity for consumer purchasing to support producers, who form the foundation of the craft malt and beer value chain and whose economic success will determine the sustainability of small farms in minor growing regions. We provide further evidence for the contributions of barley genotype to beer flavor, while tracing the impact of barley genotype from ground to glass. |
first_indexed | 2024-03-10T00:24:02Z |
format | Article |
id | doaj.art-ae497d5de2ce41d5884249256b30d388 |
institution | Directory Open Access Journal |
issn | 2306-5710 |
language | English |
last_indexed | 2024-03-10T00:24:02Z |
publishDate | 2022-05-01 |
publisher | MDPI AG |
record_format | Article |
series | Beverages |
spelling | doaj.art-ae497d5de2ce41d5884249256b30d3882023-11-23T15:37:33ZengMDPI AGBeverages2306-57102022-05-01823010.3390/beverages8020030From Ground to Glass: Evaluation of Unique Barley Varieties for Craft Malting, Craft Brewing, and Consumer SensoryEvan B. Craine0Stephen Bramwell1Carolyn F. Ross2Kevin M. Murphy3Department of Crop and Soil Science, Washington State University, Pullman, WA 99163, USAThurston County Extension, Washington State University, Lacey, WA 98506, USASchool of Food Science, Washington State University, Pullman, WA 99163, USADepartment of Crop and Soil Science, Washington State University, Pullman, WA 99163, USADifferentiating agricultural products has been adopted as a strategy to improve farm profitability and thereby business sustainability. This study aimed to evaluate unique barley varieties for craft malting and brewing markets to enhance profitability for diversified grain growers in southwestern Washington. Advanced barley breeding lines from Washington State University (WSU) were compared to a control variety (CDC-Copeland) through field trials, experimental and commercial malting conditions, and consumer sensory evaluation. The beers differed only by the genotype-dependent malt. Malting conditions (experimental or commercial) and field replicate influenced five out of the eight malt quality traits measured, while genotype influenced seven out of eight of the traits. Consumers differentiated the beers through ranking, open description, and check all that apply during a central location test. Based on consumer liking, breeding lines 12WA_120.14 or 12WA_120.17 could replace CDC-Copeland in beers. A total of 83% of consumers responded that they would pay more for a beer if it would support local farmers. This value proposition represents an opportunity for consumer purchasing to support producers, who form the foundation of the craft malt and beer value chain and whose economic success will determine the sustainability of small farms in minor growing regions. We provide further evidence for the contributions of barley genotype to beer flavor, while tracing the impact of barley genotype from ground to glass.https://www.mdpi.com/2306-5710/8/2/30value addedbarleymaltbeerconsumer sensoryregional grain systems |
spellingShingle | Evan B. Craine Stephen Bramwell Carolyn F. Ross Kevin M. Murphy From Ground to Glass: Evaluation of Unique Barley Varieties for Craft Malting, Craft Brewing, and Consumer Sensory Beverages value added barley malt beer consumer sensory regional grain systems |
title | From Ground to Glass: Evaluation of Unique Barley Varieties for Craft Malting, Craft Brewing, and Consumer Sensory |
title_full | From Ground to Glass: Evaluation of Unique Barley Varieties for Craft Malting, Craft Brewing, and Consumer Sensory |
title_fullStr | From Ground to Glass: Evaluation of Unique Barley Varieties for Craft Malting, Craft Brewing, and Consumer Sensory |
title_full_unstemmed | From Ground to Glass: Evaluation of Unique Barley Varieties for Craft Malting, Craft Brewing, and Consumer Sensory |
title_short | From Ground to Glass: Evaluation of Unique Barley Varieties for Craft Malting, Craft Brewing, and Consumer Sensory |
title_sort | from ground to glass evaluation of unique barley varieties for craft malting craft brewing and consumer sensory |
topic | value added barley malt beer consumer sensory regional grain systems |
url | https://www.mdpi.com/2306-5710/8/2/30 |
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