Health claim effects on consumer acceptability, emotional responses, and purchase intent of protein bars
Consumers are seeking product's claims to make their daily food purchase decisions more informed. In this context, health claims can communicate to consumers about nutrient-specific health benefits. The objective of this research was to study the effect of health claims, in textual form, on con...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2022-06-01
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| Series: | Journal of Agriculture and Food Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666154322000242 |
| _version_ | 1817980379372453888 |
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| author | Mishika Thakur Chetan Sharma Annu Mehta Damir D. Torrico |
| author_facet | Mishika Thakur Chetan Sharma Annu Mehta Damir D. Torrico |
| author_sort | Mishika Thakur |
| collection | DOAJ |
| description | Consumers are seeking product's claims to make their daily food purchase decisions more informed. In this context, health claims can communicate to consumers about nutrient-specific health benefits. The objective of this research was to study the effect of health claims, in textual form, on consumers' acceptability, emotional responses, and purchase decisions regarding protein bars. For this study, four protein bars were selected by a focus group (N = 6) based on acceptability. A total of N = 80 participants evaluated the pre-selected protein bars in two different tasting sessions [(1) Blind, where no information was provided, and (2) Informed, where health-related information of protein bars was provided]. Participants rated their liking for different sensory attributes (appearance, aroma, taste, texture, sweetness, bitterness, and aftertaste) and overall liking using a 9-point hedonic scale. Check-all-that-apply (CATA) was used to study emotions and 22 terms related to sensory attributes of the protein bar. There was a non-significant increase in the purchase intent for three out of four samples in session 2 but it was found to be high for the sample associated with positive emotions. Overall, this study showed that taste overpowered the health claims (expressed in textual form) on the acceptability. There were, however, slight effects of the health claims on the elicited emotions of consumers towards the protein bars. |
| first_indexed | 2024-04-13T22:53:13Z |
| format | Article |
| id | doaj.art-ae53a6b9d4d34a02a7bdeacb4112b9fe |
| institution | Directory Open Access Journal |
| issn | 2666-1543 |
| language | English |
| last_indexed | 2024-04-13T22:53:13Z |
| publishDate | 2022-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Agriculture and Food Research |
| spelling | doaj.art-ae53a6b9d4d34a02a7bdeacb4112b9fe2022-12-22T02:26:06ZengElsevierJournal of Agriculture and Food Research2666-15432022-06-018100291Health claim effects on consumer acceptability, emotional responses, and purchase intent of protein barsMishika Thakur0Chetan Sharma1Annu Mehta2Damir D. Torrico3Faculty of Agriculture and Life Sciences, Lincoln University, Lincoln, 7647, New ZealandFaculty of Agriculture and Life Sciences, Lincoln University, Lincoln, 7647, New ZealandFaculty of Agriculture and Life Sciences, Lincoln University, Lincoln, 7647, New ZealandCorresponding author.; Faculty of Agriculture and Life Sciences, Lincoln University, Lincoln, 7647, New ZealandConsumers are seeking product's claims to make their daily food purchase decisions more informed. In this context, health claims can communicate to consumers about nutrient-specific health benefits. The objective of this research was to study the effect of health claims, in textual form, on consumers' acceptability, emotional responses, and purchase decisions regarding protein bars. For this study, four protein bars were selected by a focus group (N = 6) based on acceptability. A total of N = 80 participants evaluated the pre-selected protein bars in two different tasting sessions [(1) Blind, where no information was provided, and (2) Informed, where health-related information of protein bars was provided]. Participants rated their liking for different sensory attributes (appearance, aroma, taste, texture, sweetness, bitterness, and aftertaste) and overall liking using a 9-point hedonic scale. Check-all-that-apply (CATA) was used to study emotions and 22 terms related to sensory attributes of the protein bar. There was a non-significant increase in the purchase intent for three out of four samples in session 2 but it was found to be high for the sample associated with positive emotions. Overall, this study showed that taste overpowered the health claims (expressed in textual form) on the acceptability. There were, however, slight effects of the health claims on the elicited emotions of consumers towards the protein bars.http://www.sciencedirect.com/science/article/pii/S2666154322000242Health informationProtein barsSensory acceptabilityConsumer emotions |
| spellingShingle | Mishika Thakur Chetan Sharma Annu Mehta Damir D. Torrico Health claim effects on consumer acceptability, emotional responses, and purchase intent of protein bars Journal of Agriculture and Food Research Health information Protein bars Sensory acceptability Consumer emotions |
| title | Health claim effects on consumer acceptability, emotional responses, and purchase intent of protein bars |
| title_full | Health claim effects on consumer acceptability, emotional responses, and purchase intent of protein bars |
| title_fullStr | Health claim effects on consumer acceptability, emotional responses, and purchase intent of protein bars |
| title_full_unstemmed | Health claim effects on consumer acceptability, emotional responses, and purchase intent of protein bars |
| title_short | Health claim effects on consumer acceptability, emotional responses, and purchase intent of protein bars |
| title_sort | health claim effects on consumer acceptability emotional responses and purchase intent of protein bars |
| topic | Health information Protein bars Sensory acceptability Consumer emotions |
| url | http://www.sciencedirect.com/science/article/pii/S2666154322000242 |
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