Health claim effects on consumer acceptability, emotional responses, and purchase intent of protein bars
Consumers are seeking product's claims to make their daily food purchase decisions more informed. In this context, health claims can communicate to consumers about nutrient-specific health benefits. The objective of this research was to study the effect of health claims, in textual form, on con...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-06-01
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| Series: | Journal of Agriculture and Food Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666154322000242 |