THE EFFECT OF ATTITUDES TOWARD GREEN BEHAVIORS ON GREEN IMAGE, GREEN CUSTOMER SATISFACTION AND GREEN CUSTOMER LOYALTY

THE EFFECT OF ATTITUDES TOWARD GREEN BEHAVIORS ON GREEN IMAGE, GREEN CUSTOMER SATISFACTION AND GREEN CUSTOMER LOYALTY

The research was carried out to determine the effect of attitude towards green behavior on green image, green customer satisfaction and green customer loyalty. The universe of the study consists of customers who have visited green hotels in Turkey. In order to test the hypotheses, Smart PLS 3 (Parti...

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Bibliographic Details
Main Authors:	Sinan ÇAVUSOGLU, Bülent DEMIRAG, Eddy JUSUF, Ardi GUNARDI
Format:	Article
Language:	English
Published:	Editura Universităţii din Oradea 2020-12-01
Series:	Geo Journal of Tourism and Geosites
Subjects:	attitude toward green behaviors green customer loyalty green customer satisfaction green image green hotel
Online Access:	http://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2020/gtg.334spl10-601.pdf

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