THE COMPETITIVE POSITIONIG OF THE SME'S ON THE MARKET
Having in view at the same time the possibilities identified for the development of the competitivity of the Romanian SMEs in order to face the new challengens and the use of the opportunities to operate on the inner market as well as the on the level of the European Union, the strategy has in view...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2011-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2011/n2/111.pdf |
| _version_ | 1818521075291521024 |
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| author | Pop (Bandi) Ramona |
| author_facet | Pop (Bandi) Ramona |
| author_sort | Pop (Bandi) Ramona |
| collection | DOAJ |
| description | Having in view at the same time the possibilities identified for the development of the competitivity of the Romanian SMEs in order to face the new challengens and the use of the opportunities to operate on the inner market as well as the on the level of the European Union, the strategy has in view a series of measures and actions that are connected to a series of priorities. These priorities and related actions were established on basis of the present-day situation of the SMEs carried out by the ANIMMC. According to the position of the SMEs on the market,. these can choose different types of marketing strategies with the aim of attaining in a certain period of time of the objectives established and at the same time their consolidation on the market. |
| first_indexed | 2024-12-11T01:46:08Z |
| format | Article |
| id | doaj.art-ae97f7f885964049a4868d1b264db80d |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-11T01:46:08Z |
| publishDate | 2011-12-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-ae97f7f885964049a4868d1b264db80d2022-12-22T01:24:54ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502011-12-0112770773THE COMPETITIVE POSITIONIG OF THE SME'S ON THE MARKETPop (Bandi) RamonaHaving in view at the same time the possibilities identified for the development of the competitivity of the Romanian SMEs in order to face the new challengens and the use of the opportunities to operate on the inner market as well as the on the level of the European Union, the strategy has in view a series of measures and actions that are connected to a series of priorities. These priorities and related actions were established on basis of the present-day situation of the SMEs carried out by the ANIMMC. According to the position of the SMEs on the market,. these can choose different types of marketing strategies with the aim of attaining in a certain period of time of the objectives established and at the same time their consolidation on the market.http://anale.steconomiceuoradea.ro/volume/2011/n2/111.pdfSME's, competitive, integration, marketing strategies |
| spellingShingle | Pop (Bandi) Ramona THE COMPETITIVE POSITIONIG OF THE SME'S ON THE MARKET Annals of the University of Oradea: Economic Science SME's, competitive, integration, marketing strategies |
| title | THE COMPETITIVE POSITIONIG OF THE SME'S ON THE MARKET |
| title_full | THE COMPETITIVE POSITIONIG OF THE SME'S ON THE MARKET |
| title_fullStr | THE COMPETITIVE POSITIONIG OF THE SME'S ON THE MARKET |
| title_full_unstemmed | THE COMPETITIVE POSITIONIG OF THE SME'S ON THE MARKET |
| title_short | THE COMPETITIVE POSITIONIG OF THE SME'S ON THE MARKET |
| title_sort | competitive positionig of the sme s on the market |
| topic | SME's, competitive, integration, marketing strategies |
| url | http://anale.steconomiceuoradea.ro/volume/2011/n2/111.pdf |
| work_keys_str_mv | AT popbandiramona thecompetitivepositionigofthesmesonthemarket AT popbandiramona competitivepositionigofthesmesonthemarket |