Ishii, H. (2020). Consumer Sensory Perception and Evaluation: The Science of “Just Because” in Buying Behavior. Tokyo: Chikura Shobo. (In Japanese)
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-01-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.012/_html/-char/en |
| ISSN: | 0389-7265 2188-1669 |
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