Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture
Veganism has enjoyed increasing popularity and more sustained scholarly attention during the past several years. Using insights from cultural theory, this study conducts a qualitative discourse analysis of two vegan-promoting documentary films: Forks over Knives (2011) and Vegucated (2010). Each of...
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| Format: | Article |
| Language: | English |
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MDPI AG
2018-07-01
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| Series: | Societies |
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| Online Access: | http://www.mdpi.com/2075-4698/8/3/55 |
| _version_ | 1811304313341870080 |
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| author | Allison Christopher John P. Bartkowski Timothy Haverda |
| author_facet | Allison Christopher John P. Bartkowski Timothy Haverda |
| author_sort | Allison Christopher |
| collection | DOAJ |
| description | Veganism has enjoyed increasing popularity and more sustained scholarly attention during the past several years. Using insights from cultural theory, this study conducts a qualitative discourse analysis of two vegan-promoting documentary films: Forks over Knives (2011) and Vegucated (2010). Each of these popular vegan-promoting films renders a different portrait of vegans and advances distinct motivations for the adoption of a vegan lifestyle. Forks over Knives promotes health veganism rooted in scientific arguments about the dietary benefits of veganism. By contrast, Vegucated promotes holistic veganism that, while encompassing personal health benefits, also promotes animal rights advocacy and environmental consciousness. These competing portrayals reveal an important fissure line within veganism, one that may have implications for the growth of this movement. Veganism is a distinctive second-order subculture situated within the broader vegetarian subculture. However, veganism maintains cultural relevance by drawing on quintessentially American discourses of individualism, science, healthy living, and environmental awareness. |
| first_indexed | 2024-04-13T08:04:57Z |
| format | Article |
| id | doaj.art-aebc1b2aef774afabdd5f713c22c9413 |
| institution | Directory Open Access Journal |
| issn | 2075-4698 |
| language | English |
| last_indexed | 2024-04-13T08:04:57Z |
| publishDate | 2018-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Societies |
| spelling | doaj.art-aebc1b2aef774afabdd5f713c22c94132022-12-22T02:55:12ZengMDPI AGSocieties2075-46982018-07-01835510.3390/soc8030055soc8030055Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order SubcultureAllison Christopher0John P. Bartkowski1Timothy Haverda2Department of Sociology, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249, USADepartment of Sociology, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249, USADepartment of Sociology, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249, USAVeganism has enjoyed increasing popularity and more sustained scholarly attention during the past several years. Using insights from cultural theory, this study conducts a qualitative discourse analysis of two vegan-promoting documentary films: Forks over Knives (2011) and Vegucated (2010). Each of these popular vegan-promoting films renders a different portrait of vegans and advances distinct motivations for the adoption of a vegan lifestyle. Forks over Knives promotes health veganism rooted in scientific arguments about the dietary benefits of veganism. By contrast, Vegucated promotes holistic veganism that, while encompassing personal health benefits, also promotes animal rights advocacy and environmental consciousness. These competing portrayals reveal an important fissure line within veganism, one that may have implications for the growth of this movement. Veganism is a distinctive second-order subculture situated within the broader vegetarian subculture. However, veganism maintains cultural relevance by drawing on quintessentially American discourses of individualism, science, healthy living, and environmental awareness.http://www.mdpi.com/2075-4698/8/3/55veganvegetarianculturediscoursequalitativefood |
| spellingShingle | Allison Christopher John P. Bartkowski Timothy Haverda Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture Societies vegan vegetarian culture discourse qualitative food |
| title | Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture |
| title_full | Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture |
| title_fullStr | Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture |
| title_full_unstemmed | Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture |
| title_short | Portraits of Veganism: A Comparative Discourse Analysis of a Second-Order Subculture |
| title_sort | portraits of veganism a comparative discourse analysis of a second order subculture |
| topic | vegan vegetarian culture discourse qualitative food |
| url | http://www.mdpi.com/2075-4698/8/3/55 |
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