Bancassurance – one of the most important distribution channels in Europe

Bancassurance – one of the most important distribution channels in Europe

During the financial crisis, most of the financial institutions are trying to improve new products and services for generate new revenues. So, the implementation of bancassurance activity in the banking field contributes to strengthening of the competitive environment, developing new products in ins...

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Bibliographic Details
Main Author: Elda MARZAI (ABLIZ)
Format: Article
Language:English
Published: General Association of Economists from Romania 2018-03-01
Series:Theoretical and Applied Economics
Subjects:
bancassurance
insurance
banking
gross written premiums
Online Access: http://store.ectap.ro/suplimente/International_Finance_and_Banking_Conference_FIBA_2018_XVI.pdf#page=49

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