COVID-19 Information Dissemination Via Social Media: Content Analysis of Instagram Posts During the COVID-19 Outbreak
Introduction: Social media platforms provide easy access to an unprecedented volume of information which could influence the awareness and perception of people during public health crises. The current study aims to explore the trends and content of the posts on Instagram. Material and Methods: We pe...
| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hamara Afzar
2023-02-01
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| Series: | Frontiers in Health Informatics |
| Subjects: | |
| Online Access: | http://ijmi.ir/index.php/IJMI/article/view/398 |
| _version_ | 1797371029994078208 |
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| author | Nazanin Jannati Saber Amirzadeh Googhari Sareh Keshvardoost Atiyeh Vaezipour Farzaneh Zolala Simin Mehdipour Maryam Hosseinnejad Mozhgan Negarestani Farhad Fatehi |
| author_facet | Nazanin Jannati Saber Amirzadeh Googhari Sareh Keshvardoost Atiyeh Vaezipour Farzaneh Zolala Simin Mehdipour Maryam Hosseinnejad Mozhgan Negarestani Farhad Fatehi |
| author_sort | Nazanin Jannati |
| collection | DOAJ |
| description | Introduction: Social media platforms provide easy access to an unprecedented volume of information which could influence the awareness and perception of people during public health crises. The current study aims to explore the trends and content of the posts on Instagram.
Material and Methods: We performed a retrospective content analysis of available public messages posted on Instagram. We collected data between 23 January 2020 and 25 March 2020. The inclusion criteria included an Instagram post with a hashtag related to Coronavirus (i.e. # “Corona” and # “Coronavirus”, in the Persian language). Persian hashtags were used for retrieving posts. All posts were categorized into seven categories. We performed descriptive statistics with Microsoft Excel 2019 and SPSS version 26.
Results: A total of 4280 posts were extracted, out of which 1281 were categorized into seven main categories including News (n=205, 26.7%), Criticism (n=136, 17.7%), Education (n=112, 14.6%), Coronavirus’s impact on the healthcare system (n=100, 13%), Combating Coronavirus (n=98, 12.8%), Coronavirus’s impact on society (n=89, 11.6%), Joke (n=28, 3.6%).
Conclusion:
Our findings revealed that the trend of posts on social media was influenced by factors such as the nature of the information sources as well as social and political occasions. This study provides insight into health dissemination on social media for future responses to public health crises. |
| first_indexed | 2024-03-08T18:14:00Z |
| format | Article |
| id | doaj.art-aed3ff3a207a415cb2b84dcc607d1740 |
| institution | Directory Open Access Journal |
| issn | 2676-7104 |
| language | English |
| last_indexed | 2024-03-08T18:14:00Z |
| publishDate | 2023-02-01 |
| publisher | Hamara Afzar |
| record_format | Article |
| series | Frontiers in Health Informatics |
| spelling | doaj.art-aed3ff3a207a415cb2b84dcc607d17402023-12-31T18:36:19ZengHamara AfzarFrontiers in Health Informatics2676-71042023-02-0112010.30699/fhi.v12i0.398216COVID-19 Information Dissemination Via Social Media: Content Analysis of Instagram Posts During the COVID-19 OutbreakNazanin Jannati0Saber Amirzadeh Googhari1Sareh Keshvardoost2Atiyeh Vaezipour3Farzaneh Zolala4Simin Mehdipour5Maryam Hosseinnejad6Mozhgan Negarestani7Farhad Fatehi8Department of Community Health and Epidemiology, College of Medicine, University of Saskatchewan,Modeling in Health Research Center, Institute for Futures Studies in Health, Kerman University of Medical Sciences, Kerman,Medical Informatics Research Center, Institute for Futures Studies in Health, Kerman University of Medical Sciences, Kerman,RECOVER Injury Research Center, The University of Queensland, Brisbane,Social Determinants of Health Research Center, Institute for Futures Studies in Health, Kerman University of Medical Sciences, Kerman,Nursing and Midwifery Department, Islamic Azad University, Kerman Branch,Nursing and Midwifery Department, Islamic Azad University, Kerman Branch,Social Determinants of Health Research Center, Institute for Futures Studies in Health, Kerman University of Medical Sciences, Kerman,Centre for Health Services Research, The University of Queensland, Brisbane,Introduction: Social media platforms provide easy access to an unprecedented volume of information which could influence the awareness and perception of people during public health crises. The current study aims to explore the trends and content of the posts on Instagram. Material and Methods: We performed a retrospective content analysis of available public messages posted on Instagram. We collected data between 23 January 2020 and 25 March 2020. The inclusion criteria included an Instagram post with a hashtag related to Coronavirus (i.e. # “Corona” and # “Coronavirus”, in the Persian language). Persian hashtags were used for retrieving posts. All posts were categorized into seven categories. We performed descriptive statistics with Microsoft Excel 2019 and SPSS version 26. Results: A total of 4280 posts were extracted, out of which 1281 were categorized into seven main categories including News (n=205, 26.7%), Criticism (n=136, 17.7%), Education (n=112, 14.6%), Coronavirus’s impact on the healthcare system (n=100, 13%), Combating Coronavirus (n=98, 12.8%), Coronavirus’s impact on society (n=89, 11.6%), Joke (n=28, 3.6%). Conclusion: Our findings revealed that the trend of posts on social media was influenced by factors such as the nature of the information sources as well as social and political occasions. This study provides insight into health dissemination on social media for future responses to public health crises.http://ijmi.ir/index.php/IJMI/article/view/398covid-19coronavirussocial mediainstagraminfodemichealth communication |
| spellingShingle | Nazanin Jannati Saber Amirzadeh Googhari Sareh Keshvardoost Atiyeh Vaezipour Farzaneh Zolala Simin Mehdipour Maryam Hosseinnejad Mozhgan Negarestani Farhad Fatehi COVID-19 Information Dissemination Via Social Media: Content Analysis of Instagram Posts During the COVID-19 Outbreak Frontiers in Health Informatics covid-19 coronavirus social media infodemic health communication |
| title | COVID-19 Information Dissemination Via Social Media: Content Analysis of Instagram Posts During the COVID-19 Outbreak |
| title_full | COVID-19 Information Dissemination Via Social Media: Content Analysis of Instagram Posts During the COVID-19 Outbreak |
| title_fullStr | COVID-19 Information Dissemination Via Social Media: Content Analysis of Instagram Posts During the COVID-19 Outbreak |
| title_full_unstemmed | COVID-19 Information Dissemination Via Social Media: Content Analysis of Instagram Posts During the COVID-19 Outbreak |
| title_short | COVID-19 Information Dissemination Via Social Media: Content Analysis of Instagram Posts During the COVID-19 Outbreak |
| title_sort | covid 19 information dissemination via social media content analysis of instagram posts during the covid 19 outbreak |
| topic | covid-19 coronavirus social media infodemic health communication |
| url | http://ijmi.ir/index.php/IJMI/article/view/398 |
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