Adapting the buying funnel model of consumer behavior to the design of an online health research recruitment tool

Adapting the buying funnel model of consumer behavior to the design of an online health research recruitment tool

Introduction UMHealthResearch is the University of Michigan’s digital health research recruitment platform. It allows health researchers to connect efficiently with potentially eligible volunteers. Methods...

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Bibliographic Details
Main Authors: Aalap Doshi, Lisa Connally, Meghan Spiroff, Anita Johnson, George A. Mashour
Format: Article
Language:English
Published: Cambridge University Press 2017-08-01
Series:Journal of Clinical and Translational Science
Subjects:
Health research recruitment
research recruitment registry
shopping funnel
consumer behavior
user experience
Online Access:https://www.cambridge.org/core/product/identifier/S2059866117000176/type/journal_article

Internet

https://www.cambridge.org/core/product/identifier/S2059866117000176/type/journal_article

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