Determinant Factors of E-Loyalty in Customer-to-Customer E-Commerce Moderated by Gender

Determinant Factors of E-Loyalty in Customer-to-Customer E-Commerce Moderated by Gender

E-commerce businesses dealt with one of the most important challenges, which was to create personalized e-loyalty for their customers to stay loyal to their e-commerce platform. The research used the 8C's framework developed to determine the effect of customization, contact interactivity, care,...

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Bibliographic Details
Main Authors: Fernanda Losaura, Putra Iyang Bodronoyo, Dimas Tri Wibowo
Format: Article
Language:English
Published: Bina Nusantara University 2022-07-01
Series:Journal the Winners
Subjects:
e-commerce
e-loyalty
customer gender
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/7516

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