Factor analysis of the regional tourism development in the Mangistau region
The modern practice of the formation and development of regional tourism makes it necessary to revise the traditional methods and tools for the destination development, and as a result, the theoretical understanding of the ongoing processes and the development of ways to increase the attractiveness...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Al-Farabi Kazakh National University
2023-03-01
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| Series: | Хабаршысы. Экономика сериясы |
| Subjects: | |
| Online Access: | https://be.kaznu.kz/index.php/math/article/view/2520/2226 |
| _version_ | 1797843398087933952 |
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| author | Zh. Bekmurzayeva N. Uruzbayeva |
| author_facet | Zh. Bekmurzayeva N. Uruzbayeva |
| author_sort | Zh. Bekmurzayeva |
| collection | DOAJ |
| description | The modern practice of the formation and development of regional tourism makes it necessary to revise the traditional methods and tools for the destination development, and as a result, the theoretical understanding of the ongoing processes and the development of ways to increase the attractiveness of the regional tourism product. Government is developing certain tourist regions, first focusing on the most promising areas, where there is a high potential for attracting a tourist flow. One of them is Mangistau region, which is included in the top 10 tourist destinations of the country. The purpose of this study is to conduct a factorial and comparative analysis of the development of the tourism industry in Mangistau. The following scientific methods were used during the study: content analysis, statistical data collec-tion method and PEST analysis. As a result of the analysis, problems were identified in the development of the tourism industry in the Mangistau region, key factors and points of their influence on certain sec-tors of tourist recreation were identified, and recommendations were made to address existing problems and increase the attractiveness of the regional tourism product, which are presented in the final part of this article, which is the value of the study. Based on the results of the factor analysis, the authors devel-oped a visual diagram, where the cycle of each factor shows the point of influence on a particular sector.The measures proposed in the article, aimed primarily at unifying their own attractiveness for the tourist flow, both in the domestic and international markets, will form a scientific basis for making deci-sions by the local executive authorities for the future prospects of the tourism industry in the Mangistau region. |
| first_indexed | 2024-04-09T17:04:31Z |
| format | Article |
| id | doaj.art-aef06fc63aac49cbb3535b0a0dfff9df |
| institution | Directory Open Access Journal |
| issn | 1563-0358 2617-7161 |
| language | English |
| last_indexed | 2024-04-09T17:04:31Z |
| publishDate | 2023-03-01 |
| publisher | Al-Farabi Kazakh National University |
| record_format | Article |
| series | Хабаршысы. Экономика сериясы |
| spelling | doaj.art-aef06fc63aac49cbb3535b0a0dfff9df2023-04-20T18:52:49ZengAl-Farabi Kazakh National UniversityХабаршысы. Экономика сериясы1563-03582617-71612023-03-011431688210.26577/be.2023.v143.i1.06Factor analysis of the regional tourism development in the Mangistau regionZh. Bekmurzayeva0N. Uruzbayeva1L.N. Gumilyov Eurasian National University, Kazakhstan, AstanaL.N. Gumilyov Eurasian National University, Kazakhstan, AstanaThe modern practice of the formation and development of regional tourism makes it necessary to revise the traditional methods and tools for the destination development, and as a result, the theoretical understanding of the ongoing processes and the development of ways to increase the attractiveness of the regional tourism product. Government is developing certain tourist regions, first focusing on the most promising areas, where there is a high potential for attracting a tourist flow. One of them is Mangistau region, which is included in the top 10 tourist destinations of the country. The purpose of this study is to conduct a factorial and comparative analysis of the development of the tourism industry in Mangistau. The following scientific methods were used during the study: content analysis, statistical data collec-tion method and PEST analysis. As a result of the analysis, problems were identified in the development of the tourism industry in the Mangistau region, key factors and points of their influence on certain sec-tors of tourist recreation were identified, and recommendations were made to address existing problems and increase the attractiveness of the regional tourism product, which are presented in the final part of this article, which is the value of the study. Based on the results of the factor analysis, the authors devel-oped a visual diagram, where the cycle of each factor shows the point of influence on a particular sector.The measures proposed in the article, aimed primarily at unifying their own attractiveness for the tourist flow, both in the domestic and international markets, will form a scientific basis for making deci-sions by the local executive authorities for the future prospects of the tourism industry in the Mangistau region. https://be.kaznu.kz/index.php/math/article/view/2520/2226key words: tourismanalysisregional tourism productmangistau region |
| spellingShingle | Zh. Bekmurzayeva N. Uruzbayeva Factor analysis of the regional tourism development in the Mangistau region Хабаршысы. Экономика сериясы key words: tourism analysis regional tourism product mangistau region |
| title | Factor analysis of the regional tourism development in the Mangistau region |
| title_full | Factor analysis of the regional tourism development in the Mangistau region |
| title_fullStr | Factor analysis of the regional tourism development in the Mangistau region |
| title_full_unstemmed | Factor analysis of the regional tourism development in the Mangistau region |
| title_short | Factor analysis of the regional tourism development in the Mangistau region |
| title_sort | factor analysis of the regional tourism development in the mangistau region |
| topic | key words: tourism analysis regional tourism product mangistau region |
| url | https://be.kaznu.kz/index.php/math/article/view/2520/2226 |
| work_keys_str_mv | AT zhbekmurzayeva factoranalysisoftheregionaltourismdevelopmentinthemangistauregion AT nuruzbayeva factoranalysisoftheregionaltourismdevelopmentinthemangistauregion |