The Influence of Social Media on Buy Decision-making of Young Chinese Consumers
Social media is playing an increasingly important role in our daily lives. Young Chinese consumers are the primary users of social media in China. Social media is the primary source of information for young Chinese customers, influencing their buying decisions. Through the research obtained three ma...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2020-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/78/e3sconf_iseese2020_01037.pdf |