CUSTOMER PERCEPTION ON SERVICE QUALITY TOWARDS TOURISM CUSTOMER SATISFACTION IN MALAYSIAN MARINE TOURISM SECTOR

CUSTOMER PERCEPTION ON SERVICE QUALITY TOWARDS TOURISM CUSTOMER SATISFACTION IN MALAYSIAN MARINE TOURISM SECTOR

Marine based tourism has emerged as a subject of concern in the area of ocean and coastal management. Today, demand for marine tourism has increased dramatically and is highlighted as one of the new horizons and fastest-growing sectors in the world’s tourism industry. Malaysia is indeed one of the...

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Bibliographic Details
Main Authors: Mohammad Arije ULFY, Md Suliman HOSSIN, Md Wasiul KARIM, Fatin Husna Binti SUIB
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2021-09-01
Series:Geo Journal of Tourism and Geosites
Subjects:
customer perception
marine tourism
malaysia
pls-sem
satisfaction
servqual
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-3-2021/gtg.37308-710.pdf

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