MECHANISMS OF PUBLIC ADMINISTRATION OF THE SMALL AND MEDIUM-SIZED ENTERPRISES
The article is devoted to the problem of improving the efficiency of state mechanisms of tourism development. The article analyzes the trends in the development of small and medium-sized enterprises in the tourism industry, since these enterprises form the economic base of this industry. As a result...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Mykolas Romeris University
2021-12-01
|
| Series: | Public Policy and Administration |
| Subjects: | |
| Online Access: | https://ojs.mruni.eu/ojs/public-policy-and-administration/article/view/6693 |
| _version_ | 1819282343833108480 |
|---|---|
| author | Uliana B. Berezhnytska Oleksandr M. Nepomnyashchyy Oleksandra A. Marusheva Oksana V. Medvedchuk Iryna A. Lahunova |
| author_facet | Uliana B. Berezhnytska Oleksandr M. Nepomnyashchyy Oleksandra A. Marusheva Oksana V. Medvedchuk Iryna A. Lahunova |
| author_sort | Uliana B. Berezhnytska |
| collection | DOAJ |
| description | The article is devoted to the problem of improving the efficiency of state mechanisms of tourism development. The article analyzes the trends in the development of small and medium-sized enterprises in the tourism industry, since these enterprises form the economic base of this industry. As a result of the analysis, the main approaches to the formation of the system of public administration mechanisms in tourism sector were identified and the system of marketing communications for the development of small and medium entrepreneurship was analyzed. The results of the analysis of domestic and foreign experience have shown that approaches to the formation of marketing communications at the state level differ significantly. The paper provides general recommendations for the establishment of the system of marketing communications of small and medium-sized enterprises in the tourism industry at the state level, as well as mechanisms for analyzing its efficiency by building an economic-mathematical model for forecasting optimistic, realistic and pessimistic scenarios. |
| first_indexed | 2024-12-24T01:14:05Z |
| format | Article |
| id | doaj.art-aefc7990866b44079f4e5c6f4f9a487f |
| institution | Directory Open Access Journal |
| issn | 1648-2603 2029-2872 |
| language | English |
| last_indexed | 2024-12-24T01:14:05Z |
| publishDate | 2021-12-01 |
| publisher | Mykolas Romeris University |
| record_format | Article |
| series | Public Policy and Administration |
| spelling | doaj.art-aefc7990866b44079f4e5c6f4f9a487f2022-12-21T17:22:49ZengMykolas Romeris UniversityPublic Policy and Administration1648-26032029-28722021-12-0120510.13165/VPA-21-20-5-12MECHANISMS OF PUBLIC ADMINISTRATION OF THE SMALL AND MEDIUM-SIZED ENTERPRISESUliana B. BerezhnytskaOleksandr M. NepomnyashchyyOleksandra A. MarushevaOksana V. MedvedchukIryna A. LahunovaThe article is devoted to the problem of improving the efficiency of state mechanisms of tourism development. The article analyzes the trends in the development of small and medium-sized enterprises in the tourism industry, since these enterprises form the economic base of this industry. As a result of the analysis, the main approaches to the formation of the system of public administration mechanisms in tourism sector were identified and the system of marketing communications for the development of small and medium entrepreneurship was analyzed. The results of the analysis of domestic and foreign experience have shown that approaches to the formation of marketing communications at the state level differ significantly. The paper provides general recommendations for the establishment of the system of marketing communications of small and medium-sized enterprises in the tourism industry at the state level, as well as mechanisms for analyzing its efficiency by building an economic-mathematical model for forecasting optimistic, realistic and pessimistic scenarios.https://ojs.mruni.eu/ojs/public-policy-and-administration/article/view/6693government supportpublic administrationtourismmarketing communications |
| spellingShingle | Uliana B. Berezhnytska Oleksandr M. Nepomnyashchyy Oleksandra A. Marusheva Oksana V. Medvedchuk Iryna A. Lahunova MECHANISMS OF PUBLIC ADMINISTRATION OF THE SMALL AND MEDIUM-SIZED ENTERPRISES Public Policy and Administration government support public administration tourism marketing communications |
| title | MECHANISMS OF PUBLIC ADMINISTRATION OF THE SMALL AND MEDIUM-SIZED ENTERPRISES |
| title_full | MECHANISMS OF PUBLIC ADMINISTRATION OF THE SMALL AND MEDIUM-SIZED ENTERPRISES |
| title_fullStr | MECHANISMS OF PUBLIC ADMINISTRATION OF THE SMALL AND MEDIUM-SIZED ENTERPRISES |
| title_full_unstemmed | MECHANISMS OF PUBLIC ADMINISTRATION OF THE SMALL AND MEDIUM-SIZED ENTERPRISES |
| title_short | MECHANISMS OF PUBLIC ADMINISTRATION OF THE SMALL AND MEDIUM-SIZED ENTERPRISES |
| title_sort | mechanisms of public administration of the small and medium sized enterprises |
| topic | government support public administration tourism marketing communications |
| url | https://ojs.mruni.eu/ojs/public-policy-and-administration/article/view/6693 |
| work_keys_str_mv | AT ulianabberezhnytska mechanismsofpublicadministrationofthesmallandmediumsizedenterprises AT oleksandrmnepomnyashchyy mechanismsofpublicadministrationofthesmallandmediumsizedenterprises AT oleksandraamarusheva mechanismsofpublicadministrationofthesmallandmediumsizedenterprises AT oksanavmedvedchuk mechanismsofpublicadministrationofthesmallandmediumsizedenterprises AT irynaalahunova mechanismsofpublicadministrationofthesmallandmediumsizedenterprises |