Helpful or not? A Review about the Role of Social Media in Higher Education Admission Campaigns.
Communication through the social networks in the educational field has been and continues to be a rather under-researched topic. This study is a sinthesis of literature which aims at sheding some light at how higher education institutions use social media during the admission campaigns. Findings sh...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2022-09-01
|
| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/16.pdf |
| Summary: | Communication through the social networks in the educational field has been and continues to be a rather under-researched topic. This study is a sinthesis of literature which aims at sheding some light at how higher education institutions use social media during the admission campaigns.
Findings shows that strategy regarding the content posted on social is very important and without interesting and captivating content, the presence on social networks is not useful for an institution.
Public institutions should understand the market dynamics and technology evolution and try to find and apply new, more effective communication tools. |
|---|---|
| ISSN: | 2393-3127 |