PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA
"Personal Brand" is a new marketing term and a particularity of the concept highlighted, especially in terms of two components : on the one hand individual man and on the other hand the marketing efforts that are made by each individual partly in order to build a personal and professional...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Romanian Foundation for Business Intelligence
2014-04-01
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| Series: | Management Intercultural |
| Subjects: | |
| Online Access: |
https://seaopenresearch.eu/Journals/articles/MI_30_10.pdf
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| _version_ | 1819145945969852416 |
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| author | Corina Anamaria IOAN Florin-Alexandru LUCA Constantin SASU |
| author_facet | Corina Anamaria IOAN Florin-Alexandru LUCA Constantin SASU |
| author_sort | Corina Anamaria IOAN |
| collection | DOAJ |
| description | "Personal Brand" is a new marketing term and a particularity of the concept highlighted, especially in terms of two components : on the one hand individual man and on the other hand the marketing efforts that are made by each individual partly in order to build a personal and professional image. Amid a deep specialization, any professional, regardless of specialization, must build around him powerful integrated communication campaigns and marketing to highlight and make him eligible to the consumers in the area of services offered. Personal brand is what a man wants to do to get out of the anonymity of his profession, to be noticed in a particular environment or for a particular cause . Packaging is very important, but the content is definitive and he is the one who gives the final grade to product and the service. |
| first_indexed | 2024-12-22T13:06:06Z |
| format | Article |
| id | doaj.art-af225f2551ab488aba939eb2f6211fa2 |
| institution | Directory Open Access Journal |
| issn | 1454-9980 |
| language | fra |
| last_indexed | 2024-12-22T13:06:06Z |
| publishDate | 2014-04-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | Management Intercultural |
| spelling | doaj.art-af225f2551ab488aba939eb2f6211fa22022-12-21T18:24:53ZfraRomanian Foundation for Business IntelligenceManagement Intercultural1454-99802014-04-01XVI30102115interc:y:2014:i:30:p:102-115PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIACorina Anamaria IOAN0Florin-Alexandru LUCA1Constantin SASU2 Scoala Doctorala de Economie si Administrarea Afacerilor, Universitatea Al. I. Cuza Iasi, Romania "Gheorghe Asachi" Technical University of Iaşi, România Al.I. Cuza" University of Iasi, România "Personal Brand" is a new marketing term and a particularity of the concept highlighted, especially in terms of two components : on the one hand individual man and on the other hand the marketing efforts that are made by each individual partly in order to build a personal and professional image. Amid a deep specialization, any professional, regardless of specialization, must build around him powerful integrated communication campaigns and marketing to highlight and make him eligible to the consumers in the area of services offered. Personal brand is what a man wants to do to get out of the anonymity of his profession, to be noticed in a particular environment or for a particular cause . Packaging is very important, but the content is definitive and he is the one who gives the final grade to product and the service. https://seaopenresearch.eu/Journals/articles/MI_30_10.pdf marketingbrand personalretele de socializare |
| spellingShingle | Corina Anamaria IOAN Florin-Alexandru LUCA Constantin SASU PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA Management Intercultural marketing brand personal retele de socializare |
| title | PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA |
| title_full | PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA |
| title_fullStr | PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA |
| title_full_unstemmed | PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA |
| title_short | PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA |
| title_sort | personal marketing in online the development of brand through social media |
| topic | marketing brand personal retele de socializare |
| url |
https://seaopenresearch.eu/Journals/articles/MI_30_10.pdf
|
| work_keys_str_mv | AT corinaanamariaioan personalmarketinginonlinethedevelopmentofbrandthroughsocialmedia AT florinalexandruluca personalmarketinginonlinethedevelopmentofbrandthroughsocialmedia AT constantinsasu personalmarketinginonlinethedevelopmentofbrandthroughsocialmedia |