PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA

PERSONAL MARKETING IN ONLINE – THE DEVELOPMENT OF BRAND THROUGH SOCIAL MEDIA

"Personal Brand" is a new marketing term and a particularity of the concept highlighted, especially in terms of two components : on the one hand individual man and on the other hand the marketing efforts that are made by each individual partly in order to build a personal and professional...

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Bibliographic Details
Main Authors: Corina Anamaria IOAN, Florin-Alexandru LUCA, Constantin SASU
Format: Article
Language:fra
Published: Romanian Foundation for Business Intelligence 2014-04-01
Series:Management Intercultural
Subjects:
marketing
brand personal
retele de socializare
Online Access: https://seaopenresearch.eu/Journals/articles/MI_30_10.pdf

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