Exploring innovation adoption behavior for sustainable development of Mediterranean tree crops
IntroductionThe combination of knowledge, personal skills and company resources influences, all things being equal, such as the availability of new technologies, market conditions and other factors external to the company, farmers in their innovation choices. This study is an attempt to understand w...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-02-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2023.1092942/full |
| _version_ | 1797896624545988608 |
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| author | Giuseppe Timpanaro Biagio Pecorino Gaetano Chinnici Claudio Bellia Mariarita Cammarata Giulio Cascone Alessandro Scuderi |
| author_facet | Giuseppe Timpanaro Biagio Pecorino Gaetano Chinnici Claudio Bellia Mariarita Cammarata Giulio Cascone Alessandro Scuderi |
| author_sort | Giuseppe Timpanaro |
| collection | DOAJ |
| description | IntroductionThe combination of knowledge, personal skills and company resources influences, all things being equal, such as the availability of new technologies, market conditions and other factors external to the company, farmers in their innovation choices. This study is an attempt to understand which psychological constructs influence the decision-making process of farmers specialized in typical Mediterranean crops with regard to innovation. Previous studies on the adoption of agricultural innovations have often considered socio economic characteristics and ignored the underlying motivational factors that influence the behavioral intention of farmers.MethodsThis study adopted three socio-psychological constructs, Attitude (ATT), Subjective Norm (SN), and Perceived Behavioral Control (PBC), derived from the Theory of Planned Behavior (TPB), and proposed three new constructs, Perceived Innovations Characteristics (PIC), Benefits (B), and Transferability (T), thus using an Extended Model of the Theory of Planned Behavior.ResultsThe outcome of the multiple regression revealed that farmers' intention (I) to adopt sustainable irrigation innovations is positively influenced by attitude (ATT), subjective norm (SN), and perceived innovation characteristics (PIC). This last construct had mediating effects on the indirect relationships between PBC, benefits (B), transferability (T), and intention (I).DiscussionThe results provide numerous insights, useful both for outlining the demand for innovation and for calibrating future policies aimed at the primary sector, especially on the sustainable management of irrigation resources. In particular, the analyses carried out highlight the importance of factors external to the company as key levers in shaping the demand for innovations. |
| first_indexed | 2024-04-10T07:44:44Z |
| format | Article |
| id | doaj.art-af263dc84c7844b49df2aebb7461e32b |
| institution | Directory Open Access Journal |
| issn | 2571-581X |
| language | English |
| last_indexed | 2024-04-10T07:44:44Z |
| publishDate | 2023-02-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Sustainable Food Systems |
| spelling | doaj.art-af263dc84c7844b49df2aebb7461e32b2023-02-23T10:57:16ZengFrontiers Media S.A.Frontiers in Sustainable Food Systems2571-581X2023-02-01710.3389/fsufs.2023.10929421092942Exploring innovation adoption behavior for sustainable development of Mediterranean tree cropsGiuseppe TimpanaroBiagio PecorinoGaetano ChinniciClaudio BelliaMariarita CammarataGiulio CasconeAlessandro ScuderiIntroductionThe combination of knowledge, personal skills and company resources influences, all things being equal, such as the availability of new technologies, market conditions and other factors external to the company, farmers in their innovation choices. This study is an attempt to understand which psychological constructs influence the decision-making process of farmers specialized in typical Mediterranean crops with regard to innovation. Previous studies on the adoption of agricultural innovations have often considered socio economic characteristics and ignored the underlying motivational factors that influence the behavioral intention of farmers.MethodsThis study adopted three socio-psychological constructs, Attitude (ATT), Subjective Norm (SN), and Perceived Behavioral Control (PBC), derived from the Theory of Planned Behavior (TPB), and proposed three new constructs, Perceived Innovations Characteristics (PIC), Benefits (B), and Transferability (T), thus using an Extended Model of the Theory of Planned Behavior.ResultsThe outcome of the multiple regression revealed that farmers' intention (I) to adopt sustainable irrigation innovations is positively influenced by attitude (ATT), subjective norm (SN), and perceived innovation characteristics (PIC). This last construct had mediating effects on the indirect relationships between PBC, benefits (B), transferability (T), and intention (I).DiscussionThe results provide numerous insights, useful both for outlining the demand for innovation and for calibrating future policies aimed at the primary sector, especially on the sustainable management of irrigation resources. In particular, the analyses carried out highlight the importance of factors external to the company as key levers in shaping the demand for innovations.https://www.frontiersin.org/articles/10.3389/fsufs.2023.1092942/fullTPBfarmeconomicchainwaterclimate change |
| spellingShingle | Giuseppe Timpanaro Biagio Pecorino Gaetano Chinnici Claudio Bellia Mariarita Cammarata Giulio Cascone Alessandro Scuderi Exploring innovation adoption behavior for sustainable development of Mediterranean tree crops Frontiers in Sustainable Food Systems TPB farm economic chain water climate change |
| title | Exploring innovation adoption behavior for sustainable development of Mediterranean tree crops |
| title_full | Exploring innovation adoption behavior for sustainable development of Mediterranean tree crops |
| title_fullStr | Exploring innovation adoption behavior for sustainable development of Mediterranean tree crops |
| title_full_unstemmed | Exploring innovation adoption behavior for sustainable development of Mediterranean tree crops |
| title_short | Exploring innovation adoption behavior for sustainable development of Mediterranean tree crops |
| title_sort | exploring innovation adoption behavior for sustainable development of mediterranean tree crops |
| topic | TPB farm economic chain water climate change |
| url | https://www.frontiersin.org/articles/10.3389/fsufs.2023.1092942/full |
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