Analysis of willingness to pay (WTP) to support the sustainability of geotourism at Wediombo Beach, Gunung Kidul

The increase in tourism activities in the geotourism area of Wediombo Beach have triggered a cascade of effects, including economic growth and environmental degradation. To mitigate further environmental harm and support its preservation, financial backing is essential, particularly as this area is...

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Main Authors: Luthfatur Rohmah Nabilah, Harini Rika
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/105/e3sconf_icstugm2023_03002.pdf
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author Luthfatur Rohmah Nabilah
Harini Rika
author_facet Luthfatur Rohmah Nabilah
Harini Rika
author_sort Luthfatur Rohmah Nabilah
collection DOAJ
description The increase in tourism activities in the geotourism area of Wediombo Beach have triggered a cascade of effects, including economic growth and environmental degradation. To mitigate further environmental harm and support its preservation, financial backing is essential, particularly as this area is part of the UNESCO Global Geopark Gunungsewu. This research investigates the Willingness to Pay (WTP) of visitors at Wediombo Beach, seeking to determine their willingness to contribute to environmental protection and analyzing the factors influencing their WTP. The approaches used in this study are Contingent Valuation Method (CVM) and Travel Cost Method (TCM) to calculate WTP, utilizing multiple linear regression analysis to assess the impact of independent variables on WTP. This study uses multiple linear regression analysis to determine the effect of the independent variable on WTP. Through interviews conducted with 67 respondents of accidental sampling using the bidding game dichotomous question method.The findings reveal that Wediombo Beach is currently undervalued, as the average WTP to support the sustainability of geotourism at the site is IDR15,615.00 per individual per visit, totaling IDR99,782,308.00. The key factors influencing visitors to the WTP at Wediombo Beach are perceived attractiveness and educational value.
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spelling doaj.art-af30864f6d0544dba144d2a3c61f143c2024-01-26T10:44:48ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014680300210.1051/e3sconf/202346803002e3sconf_icstugm2023_03002Analysis of willingness to pay (WTP) to support the sustainability of geotourism at Wediombo Beach, Gunung KidulLuthfatur Rohmah Nabilah0Harini Rika1Environmental Geography Department, Faculty of Geography, Universitas Gadjah MadaEnvironmental Geography Department, Faculty of Geography, Universitas Gadjah MadaThe increase in tourism activities in the geotourism area of Wediombo Beach have triggered a cascade of effects, including economic growth and environmental degradation. To mitigate further environmental harm and support its preservation, financial backing is essential, particularly as this area is part of the UNESCO Global Geopark Gunungsewu. This research investigates the Willingness to Pay (WTP) of visitors at Wediombo Beach, seeking to determine their willingness to contribute to environmental protection and analyzing the factors influencing their WTP. The approaches used in this study are Contingent Valuation Method (CVM) and Travel Cost Method (TCM) to calculate WTP, utilizing multiple linear regression analysis to assess the impact of independent variables on WTP. This study uses multiple linear regression analysis to determine the effect of the independent variable on WTP. Through interviews conducted with 67 respondents of accidental sampling using the bidding game dichotomous question method.The findings reveal that Wediombo Beach is currently undervalued, as the average WTP to support the sustainability of geotourism at the site is IDR15,615.00 per individual per visit, totaling IDR99,782,308.00. The key factors influencing visitors to the WTP at Wediombo Beach are perceived attractiveness and educational value.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/105/e3sconf_icstugm2023_03002.pdf
spellingShingle Luthfatur Rohmah Nabilah
Harini Rika
Analysis of willingness to pay (WTP) to support the sustainability of geotourism at Wediombo Beach, Gunung Kidul
E3S Web of Conferences
title Analysis of willingness to pay (WTP) to support the sustainability of geotourism at Wediombo Beach, Gunung Kidul
title_full Analysis of willingness to pay (WTP) to support the sustainability of geotourism at Wediombo Beach, Gunung Kidul
title_fullStr Analysis of willingness to pay (WTP) to support the sustainability of geotourism at Wediombo Beach, Gunung Kidul
title_full_unstemmed Analysis of willingness to pay (WTP) to support the sustainability of geotourism at Wediombo Beach, Gunung Kidul
title_short Analysis of willingness to pay (WTP) to support the sustainability of geotourism at Wediombo Beach, Gunung Kidul
title_sort analysis of willingness to pay wtp to support the sustainability of geotourism at wediombo beach gunung kidul
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/105/e3sconf_icstugm2023_03002.pdf
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