ACTIVE MEASURES AS PART OF DIALOGUE MARKETING PROMOTING THE USE OF PUBLIC TRANSPORT IN RURAL AREAS

ACTIVE MEASURES AS PART OF DIALOGUE MARKETING PROMOTING THE USE OF PUBLIC TRANSPORT IN RURAL AREAS

The SmartMove project is working to advance innovative marketing and mobility solutions in eight rural and peripheral European regions and is co-funded by the Intelligent Energy Europe Programme of the European Union. Through tailor-made strategies, it aims to provide information and encourage peopl...

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Bibliographic Details
Main Authors: Roman KLEMENTSCHITZ, Oliver ROIDER
Format: Article
Language:English
Published: Silesian University of Technology 2015-12-01
Series:Transport Problems
Subjects:
mobility behaviour
rural transport
public transport
dialogue marketing
Online Access:http://transportproblems.polsl.pl/pl/Archiwum/2015/zeszyt4/2015t10z4_06.pdf

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