Proposta de um Instrumento para Aferir a Esperança e sua Relação com Intenções Comportamentais dos Consumidores
This paper has a main goal (a) to propose a scale for measuring hope and (b) to test the scale in a nomological literature context. A survey research was made looking for analyzing the scale proposed. A non-probabilistic and convenience sample was used, corresponding to a total of 226 business stude...
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2011-07-01
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| Series: | RAC: Revista de Administração Contemporânea |
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| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1215.pdf |