Is food produced by farmers healthier, more natural, and gaining more popularity? Research on the influencing mechanism of food producer labels on consumers’ food choices

IntroductionExtant studies have demonstrated the relationship between naturalness and healthiness, and the effectiveness of various food labels in influencing consumers’ perception of food and subsequent food choices. However, little attention has been given to food producer labels.MethodsDrawing on...

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Bibliographic Details
Main Authors: Yong Zhu, Xiaotong Jin
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-10-01
Series:Frontiers in Public Health
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2023.1255023/full