PERUMUSAN STRATEGI PERUSAHAAN BERDASARKAN COMPETITIVE ADVANTAGE
Perusahaan Tenun Ikat Lestari Indah adalah perusahaan pembuatan kain dengan alat tenun bukan mesin. Dalam menjalankan bisnisnya, perusahaan menghadapi berbagai kendala, diantaranya daya beli masyarakat menurun akibat situasi perekonomian yang tidak menentu serta persaingan harga yang tidak sehat ant...
Main Authors: | Endah Utami, Ali Imron |
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Format: | Article |
Language: | English |
Published: |
Muhammadiyah University Press
2012-12-01
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Series: | Jurnal Ilmiah Teknik Industri |
Subjects: | |
Online Access: | http://journals.ums.ac.id/index.php/jiti/article/view/868 |
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