Corporate social responsibility: a study of premium luxury hotels on the Balearic Islands

Corporate social responsibility: a study of premium luxury hotels on the Balearic Islands

This paper deals with the subject of Corporate Social Responsibility as a key element to design internal marketing strategies and changes related to the luxury hotel industry on the Balearic Islands. Although all changes are still fresh in the manager’s mind, something seems to be changing in the i...

書誌詳細
主要な著者:	Miguel Trías-Vilar, María Antonia García-Sastre
フォーマット:	論文
言語:	English
出版事項:	Research Group on Marketing and Operative Research 2013-08-01
シリーズ:	Responsibility and Sustainability
主題:	corporate social responsibility strategic marketing hotels Balearic Islands
オンライン･アクセス:	https://responsibility-sustainability.org/index.php/R-S/article/view/12

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