The analysis of competitive strategies from the perspective of small and medium enterprises
In contemporary conditions of the economy, the small and medium-sized enterprises (SME) face numerous challenges because of the constant changes, which create both new threats and opportunities. The competition is fierce in the market – only those with clear plans and strategies will manage successf...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2020-06-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | http://www.htmanagementvb.com/index.php/HITM/article/view/219 |
| _version_ | 1819228002005811200 |
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| author | Nebojša Pavlović Irena Čelić |
| author_facet | Nebojša Pavlović Irena Čelić |
| author_sort | Nebojša Pavlović |
| collection | DOAJ |
| description | In contemporary conditions of the economy, the small and medium-sized enterprises (SME) face numerous challenges because of the constant changes, which create both new threats and opportunities. The competition is fierce in the market – only those with clear plans and strategies will manage successful businesses. The companies relying on no strategy or using a little bit of everything cannot be expected to thrive. The paper will explain in more depth the particularities and ways of organizing an entrepreneurship activity in the SMEs. Furthermore, it would describe competitive strategies and their positioning within an SME. The aim of this study is to explore competitive strategies and ways of their application in the SME. |
| first_indexed | 2024-12-23T10:50:21Z |
| format | Article |
| id | doaj.art-af832e6582044b1ca0c01fbac6f92a81 |
| institution | Directory Open Access Journal |
| issn | 2620-0279 2620-0481 |
| language | English |
| last_indexed | 2024-12-23T10:50:21Z |
| publishDate | 2020-06-01 |
| publisher | University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja |
| record_format | Article |
| series | Mенаџмент у хотелијерству и туризму |
| spelling | doaj.art-af832e6582044b1ca0c01fbac6f92a812022-12-21T17:49:55ZengUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka BanjaMенаџмент у хотелијерству и туризму2620-02792620-04812020-06-018110111010.5937/menhottur2001101P219The analysis of competitive strategies from the perspective of small and medium enterprisesNebojša Pavlović0Irena Čelić1University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, SerbiaUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, SerbiaIn contemporary conditions of the economy, the small and medium-sized enterprises (SME) face numerous challenges because of the constant changes, which create both new threats and opportunities. The competition is fierce in the market – only those with clear plans and strategies will manage successful businesses. The companies relying on no strategy or using a little bit of everything cannot be expected to thrive. The paper will explain in more depth the particularities and ways of organizing an entrepreneurship activity in the SMEs. Furthermore, it would describe competitive strategies and their positioning within an SME. The aim of this study is to explore competitive strategies and ways of their application in the SME.http://www.htmanagementvb.com/index.php/HITM/article/view/219smecompetitiondifferentiationcost advantage |
| spellingShingle | Nebojša Pavlović Irena Čelić The analysis of competitive strategies from the perspective of small and medium enterprises Mенаџмент у хотелијерству и туризму sme competition differentiation cost advantage |
| title | The analysis of competitive strategies from the perspective of small and medium enterprises |
| title_full | The analysis of competitive strategies from the perspective of small and medium enterprises |
| title_fullStr | The analysis of competitive strategies from the perspective of small and medium enterprises |
| title_full_unstemmed | The analysis of competitive strategies from the perspective of small and medium enterprises |
| title_short | The analysis of competitive strategies from the perspective of small and medium enterprises |
| title_sort | analysis of competitive strategies from the perspective of small and medium enterprises |
| topic | sme competition differentiation cost advantage |
| url | http://www.htmanagementvb.com/index.php/HITM/article/view/219 |
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