Business Competitive Potential of Folk Weaving Group in Roi Et Province
This research aims to; 1) Study the level of business competitive potential of folk weaving groups in Roi Et, 2) comparison the business competitive potential of folk weaving groups in Roi Et classified by general data of the group and 3) study the guidelines for the development of business competit...
| Main Authors: | , |
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| Format: | Article |
| Language: | Thai |
| Published: |
Mahasarakham University
2022-10-01
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| Series: | Journal of Humanities and Social Sciences Mahasarakham University |
| Subjects: | |
| Online Access: | https://hujmsu.msu.ac.th/Eng/pdfsplitE.php?p=MTY2Nzk2NTc2NC5wZGZ8MTMyLTE0Nw== |
| _version_ | 1797829505477246976 |
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| author | Apichai Jaichawa Jureewan Pakdeewut |
| author_facet | Apichai Jaichawa Jureewan Pakdeewut |
| author_sort | Apichai Jaichawa |
| collection | DOAJ |
| description | This research aims to; 1) Study the level of business competitive potential of folk weaving groups in Roi Et, 2) comparison the business competitive potential of folk weaving groups in Roi Et classified by general data of the group and 3) study the guidelines for the development of business competitiveness of folk weaving group in Roi Et. Conduct research by integrating methodology. Analyze quantitative data with descriptive statistics and compare means. Analyze qualitative data by SWOT analysis and TOWS matrix. The results of the research showed that the level of business competitive potential of the folk weaving group was at a high level. The comparison business competitive potential of folk weaving groups found that in folk weaving groups with a different number of members, products, capital and monthly sales, there is no difference in business competitive potential. In folk weaving groups with different ages, there was a difference in business competitive potential. Guidelines for developing business competitiveness were found targeted at improving business competitive potential the folk weaver group. Knowledge should be transferred between members toraise product standards, develope knowledge to use communication technology through social media networks, proactive market operation and product development for customers’ daily use. |
| first_indexed | 2024-04-09T13:21:19Z |
| format | Article |
| id | doaj.art-af9991ae3ab948b983cd3cc8dd8b599e |
| institution | Directory Open Access Journal |
| issn | 2672-9733 |
| language | Thai |
| last_indexed | 2024-04-09T13:21:19Z |
| publishDate | 2022-10-01 |
| publisher | Mahasarakham University |
| record_format | Article |
| series | Journal of Humanities and Social Sciences Mahasarakham University |
| spelling | doaj.art-af9991ae3ab948b983cd3cc8dd8b599e2023-05-11T04:34:51ZthaMahasarakham UniversityJournal of Humanities and Social Sciences Mahasarakham University2672-97332022-10-01415131146Business Competitive Potential of Folk Weaving Group in Roi Et ProvinceApichai Jaichawa0Jureewan Pakdeewut1Faculty of Business Administration and Accountancy, Roi Et Rajabhat UniversityFaculty of Business Administration and Accountancy, Roi Et Rajabhat UniversityThis research aims to; 1) Study the level of business competitive potential of folk weaving groups in Roi Et, 2) comparison the business competitive potential of folk weaving groups in Roi Et classified by general data of the group and 3) study the guidelines for the development of business competitiveness of folk weaving group in Roi Et. Conduct research by integrating methodology. Analyze quantitative data with descriptive statistics and compare means. Analyze qualitative data by SWOT analysis and TOWS matrix. The results of the research showed that the level of business competitive potential of the folk weaving group was at a high level. The comparison business competitive potential of folk weaving groups found that in folk weaving groups with a different number of members, products, capital and monthly sales, there is no difference in business competitive potential. In folk weaving groups with different ages, there was a difference in business competitive potential. Guidelines for developing business competitiveness were found targeted at improving business competitive potential the folk weaver group. Knowledge should be transferred between members toraise product standards, develope knowledge to use communication technology through social media networks, proactive market operation and product development for customers’ daily use.https://hujmsu.msu.ac.th/Eng/pdfsplitE.php?p=MTY2Nzk2NTc2NC5wZGZ8MTMyLTE0Nw==business competitive potentialfolk weaving groupdeveloping guidelineroi et province |
| spellingShingle | Apichai Jaichawa Jureewan Pakdeewut Business Competitive Potential of Folk Weaving Group in Roi Et Province Journal of Humanities and Social Sciences Mahasarakham University business competitive potential folk weaving group developing guideline roi et province |
| title | Business Competitive Potential of Folk Weaving Group in Roi Et Province |
| title_full | Business Competitive Potential of Folk Weaving Group in Roi Et Province |
| title_fullStr | Business Competitive Potential of Folk Weaving Group in Roi Et Province |
| title_full_unstemmed | Business Competitive Potential of Folk Weaving Group in Roi Et Province |
| title_short | Business Competitive Potential of Folk Weaving Group in Roi Et Province |
| title_sort | business competitive potential of folk weaving group in roi et province |
| topic | business competitive potential folk weaving group developing guideline roi et province |
| url | https://hujmsu.msu.ac.th/Eng/pdfsplitE.php?p=MTY2Nzk2NTc2NC5wZGZ8MTMyLTE0Nw== |
| work_keys_str_mv | AT apichaijaichawa businesscompetitivepotentialoffolkweavinggroupinroietprovince AT jureewanpakdeewut businesscompetitivepotentialoffolkweavinggroupinroietprovince |