The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark
Repurchasing in the future reflects the success of a business that can build customer loyalty, which happens because the company can meet the needs and expectations of consumers. The dynamics of changes in consumer behavior in choosing products encourage companies to be able to provide sati...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2023-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol7/ijdns_2023_56.pdf |
| _version_ | 1797805309590241280 |
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| author | Ni Ketut Seminari I Ketut Rahyuda I Putu Gde Sukaatmadja Tjok Gde Raka Sukawati |
| author_facet | Ni Ketut Seminari I Ketut Rahyuda I Putu Gde Sukaatmadja Tjok Gde Raka Sukawati |
| author_sort | Ni Ketut Seminari |
| collection | DOAJ |
| description | Repurchasing in the future reflects the success of a business that can build customer loyalty, which happens because the company can meet the needs and expectations of consumers. The dynamics of changes in consumer behavior in choosing products encourage companies to be able to provide satisfying products. Satisfied consumers will feel a bond with the product. Purpose of the study is to examine Self-Brand Connection (SBC) as a mediating variable between customer satisfaction on repurchase intention and the role of love mark in moderating SBC for intention to repurchase. The sample used in the study was 210 and analysed quantitatively via SmartPLS3. The study found that customer satisfaction affects repurchase intentions. Customer satisfaction positively affects self-brand connection. The SBC affects repurchase intention. Love for culinary brands cannot moderate self-brand connection on repurchase intention. Brand respect can moderate SBC on repurchase intention. |
| first_indexed | 2024-03-13T05:50:08Z |
| format | Article |
| id | doaj.art-af9e9f5a63ff4ff491cc76127ea613b0 |
| institution | Directory Open Access Journal |
| issn | 2561-8148 2561-8156 |
| language | English |
| last_indexed | 2024-03-13T05:50:08Z |
| publishDate | 2023-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | International Journal of Data and Network Science |
| spelling | doaj.art-af9e9f5a63ff4ff491cc76127ea613b02023-06-13T17:32:17ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562023-01-01731295130210.5267/j.ijdns.2023.4.009The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemarkNi Ketut SeminariI Ketut Rahyuda I Putu Gde SukaatmadjaTjok Gde Raka Sukawati Repurchasing in the future reflects the success of a business that can build customer loyalty, which happens because the company can meet the needs and expectations of consumers. The dynamics of changes in consumer behavior in choosing products encourage companies to be able to provide satisfying products. Satisfied consumers will feel a bond with the product. Purpose of the study is to examine Self-Brand Connection (SBC) as a mediating variable between customer satisfaction on repurchase intention and the role of love mark in moderating SBC for intention to repurchase. The sample used in the study was 210 and analysed quantitatively via SmartPLS3. The study found that customer satisfaction affects repurchase intentions. Customer satisfaction positively affects self-brand connection. The SBC affects repurchase intention. Love for culinary brands cannot moderate self-brand connection on repurchase intention. Brand respect can moderate SBC on repurchase intention.http://www.growingscience.com/ijds/Vol7/ijdns_2023_56.pdf |
| spellingShingle | Ni Ketut Seminari I Ketut Rahyuda I Putu Gde Sukaatmadja Tjok Gde Raka Sukawati The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark International Journal of Data and Network Science |
| title | The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark |
| title_full | The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark |
| title_fullStr | The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark |
| title_full_unstemmed | The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark |
| title_short | The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark |
| title_sort | role of self brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark |
| url | http://www.growingscience.com/ijds/Vol7/ijdns_2023_56.pdf |
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