Tourism Operator Sustainability Predictive Model in Marine Park

Sustainable tourism is the concept of visiting a place as a tourist and trying to make only a positive impact on the environment, society and economy. Tourism can involve primary transportation to the general location, local transportation, accommodations, entertainment, recreation, nourishment and...

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Bibliographic Details
Main Authors: Zaleha Mohamad, Nurhafizah Ramli, Aidy Mohamed Shawal M. Muslim, Yii Siang Hii
Format: Article
Language:English
Published: EconJournals 2017-03-01
Series:International Review of Management and Marketing
Online Access:https://www.econjournals.com/index.php/irmm/article/view/3957
Description
Summary:Sustainable tourism is the concept of visiting a place as a tourist and trying to make only a positive impact on the environment, society and economy. Tourism can involve primary transportation to the general location, local transportation, accommodations, entertainment, recreation, nourishment and shopping. In this context, the research study tourism is operator towards recreational. This study analyzed the sustainability tourism predictive model towards operator in marine park. The research addresses concentrating on four variables which are attractiveness, risks and hazards, maintenance and cleanliness and infrastructure. By using regression analysis, the result found that all four variables were predicted influences the sustainable tourism in marine park. Keywords: Tourism, operators, sustainability JEL Classifications: L83, Q55, Z32
ISSN:2146-4405