Effect of the business environment on market orientation and performance in an emerging country
In the paper the relationship between market orientation and performance, and the effect of the business environment on these two factors in an emerging economy, in Hungary, was investigated. In a research conducted at 572 firms we found that both market orientation and the business environment have...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2010-11-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/100733 |
| _version_ | 1811192404382842880 |
|---|---|
| author | József Berács Gábor Nagy |
| author_facet | József Berács Gábor Nagy |
| author_sort | József Berács |
| collection | DOAJ |
| description | In the paper the relationship between market orientation and performance, and the effect of the business environment on these two factors in an emerging economy, in Hungary, was investigated. In a research conducted at 572 firms we found that both market orientation and the business environment have an effect on business performance, albeit in a different manner. The three components of the market orientation construct (customer orientation, competitor orientation, interfunctional coordination) have a positive effect on performance. Contrary to that, environmental variables (technological turbulence, market turbulence, competitive intensity, buyer power etc.) proved to have a signficant impact only on the finance-based performance measures. The results provide unambiguous evidence that the environment has a strong effect on market orientation, indicating that the market orientation scale developed by Narver and Slater is a proper tool to describe the transitional processes in an emerging economy characterized by high turbulence |
| first_indexed | 2024-04-11T23:52:11Z |
| format | Article |
| id | doaj.art-afb94eed751c4c19929bbfe1806eaeee |
| institution | Directory Open Access Journal |
| issn | 0353-4790 |
| language | English |
| last_indexed | 2024-04-11T23:52:11Z |
| publishDate | 2010-11-01 |
| publisher | Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) |
| record_format | Article |
| series | Tržište |
| spelling | doaj.art-afb94eed751c4c19929bbfe1806eaeee2022-12-22T03:56:28ZengFaculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)Tržište0353-47902010-11-01222243254Effect of the business environment on market orientation and performance in an emerging countryJózsef BerácsGábor NagyIn the paper the relationship between market orientation and performance, and the effect of the business environment on these two factors in an emerging economy, in Hungary, was investigated. In a research conducted at 572 firms we found that both market orientation and the business environment have an effect on business performance, albeit in a different manner. The three components of the market orientation construct (customer orientation, competitor orientation, interfunctional coordination) have a positive effect on performance. Contrary to that, environmental variables (technological turbulence, market turbulence, competitive intensity, buyer power etc.) proved to have a signficant impact only on the finance-based performance measures. The results provide unambiguous evidence that the environment has a strong effect on market orientation, indicating that the market orientation scale developed by Narver and Slater is a proper tool to describe the transitional processes in an emerging economy characterized by high turbulencehttp://hrcak.srce.hr/file/100733market orientationbusiness environmentemerging economybusiness performance |
| spellingShingle | József Berács Gábor Nagy Effect of the business environment on market orientation and performance in an emerging country Tržište market orientation business environment emerging economy business performance |
| title | Effect of the business environment on market orientation and performance in an emerging country |
| title_full | Effect of the business environment on market orientation and performance in an emerging country |
| title_fullStr | Effect of the business environment on market orientation and performance in an emerging country |
| title_full_unstemmed | Effect of the business environment on market orientation and performance in an emerging country |
| title_short | Effect of the business environment on market orientation and performance in an emerging country |
| title_sort | effect of the business environment on market orientation and performance in an emerging country |
| topic | market orientation business environment emerging economy business performance |
| url | http://hrcak.srce.hr/file/100733 |
| work_keys_str_mv | AT jozsefberacs effectofthebusinessenvironmentonmarketorientationandperformanceinanemergingcountry AT gabornagy effectofthebusinessenvironmentonmarketorientationandperformanceinanemergingcountry |