Hidden Gem of the Cairo Consensus: Helping to End Population Growth with Entertainment Media

In 1994, the Programme of Action of the International Conference on Population and Development was adopted. The Programme conveys anthropocentric sensibilities when discussing the idea of sustainable development. Moreover, the Programme has largely been interpreted in such a way that it fails to hol...

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Main Author: William Ryerson
Format: Article
Language:English
Published: The White Horse Press 2018-05-01
Series:The Journal of Population and Sustainability
Online Access:https://www.whp-journals.co.uk/JPS/article/view/625
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author William Ryerson
author_facet William Ryerson
author_sort William Ryerson
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description In 1994, the Programme of Action of the International Conference on Population and Development was adopted. The Programme conveys anthropocentric sensibilities when discussing the idea of sustainable development. Moreover, the Programme has largely been interpreted in such a way that it fails to hold the goal of ending population growth at the same level of esteem as the goal of ensuring reproductive health and rights. Despite some unfavorable outcomes, the Programme’s orientation around gender equality is to be celebrated. In section 11.23, the Programme highlights a key tactic to help achieve gender equality: effective use of the entertainment media, including radio and television soap operas and drama. Since 1998, Population Media Center has successfully used mission-driven entertainment to confront the most powerful drivers of ongoing rapid population growth: the social norms, attitudes and behaviors related to the status of women in various societies around the world; misinformation about contraception and cultural barriers to its use (such as male opposition); and perceived norms with regard to ideal family size.
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spelling doaj.art-afda6aed522f480fac01a441f7b8fc922023-04-28T09:04:46ZengThe White Horse PressThe Journal of Population and Sustainability2398-54882398-54962018-05-012251–6151–6110.3197/jps.2018.2.2.51550Hidden Gem of the Cairo Consensus: Helping to End Population Growth with Entertainment MediaWilliam Ryerson0Population Media Center; Population InstituteIn 1994, the Programme of Action of the International Conference on Population and Development was adopted. The Programme conveys anthropocentric sensibilities when discussing the idea of sustainable development. Moreover, the Programme has largely been interpreted in such a way that it fails to hold the goal of ending population growth at the same level of esteem as the goal of ensuring reproductive health and rights. Despite some unfavorable outcomes, the Programme’s orientation around gender equality is to be celebrated. In section 11.23, the Programme highlights a key tactic to help achieve gender equality: effective use of the entertainment media, including radio and television soap operas and drama. Since 1998, Population Media Center has successfully used mission-driven entertainment to confront the most powerful drivers of ongoing rapid population growth: the social norms, attitudes and behaviors related to the status of women in various societies around the world; misinformation about contraception and cultural barriers to its use (such as male opposition); and perceived norms with regard to ideal family size.https://www.whp-journals.co.uk/JPS/article/view/625
spellingShingle William Ryerson
Hidden Gem of the Cairo Consensus: Helping to End Population Growth with Entertainment Media
The Journal of Population and Sustainability
title Hidden Gem of the Cairo Consensus: Helping to End Population Growth with Entertainment Media
title_full Hidden Gem of the Cairo Consensus: Helping to End Population Growth with Entertainment Media
title_fullStr Hidden Gem of the Cairo Consensus: Helping to End Population Growth with Entertainment Media
title_full_unstemmed Hidden Gem of the Cairo Consensus: Helping to End Population Growth with Entertainment Media
title_short Hidden Gem of the Cairo Consensus: Helping to End Population Growth with Entertainment Media
title_sort hidden gem of the cairo consensus helping to end population growth with entertainment media
url https://www.whp-journals.co.uk/JPS/article/view/625
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