The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews
In the digital age, halal cosmetic products are becoming increasingly popular. Online reviews play an important role in consumers' purchasing decisions, as they cannot see and check the quality of the products directly, but only through the screens of their gadgets. Under Islamic law, the consu...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Arabic |
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Institut Agama Islam Negeri Ponorogo
2023-12-01
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| Series: | Invest Journal of Sharia & Economic Law |
| Subjects: | |
| Online Access: | https://jurnal.iainponorogo.ac.id/index.php/invest/article/view/7113 |
| _version_ | 1827584064496861184 |
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| author | Aufa Aviska Rahma Haryono Fitriah Dwi Susilowati Lena Mardiana Febrina Rahmatika Resy Nur Rohmah |
| author_facet | Aufa Aviska Rahma Haryono Fitriah Dwi Susilowati Lena Mardiana Febrina Rahmatika Resy Nur Rohmah |
| author_sort | Aufa Aviska Rahma Haryono |
| collection | DOAJ |
| description | In the digital age, halal cosmetic products are becoming increasingly popular. Online reviews play an important role in consumers' purchasing decisions, as they cannot see and check the quality of the products directly, but only through the screens of their gadgets. Under Islamic law, the consumption of halal cosmetics is not only obligatory but also a lifestyle choice. The purpose of this study was to examine the effect of argument quality and information richness on perceptions of information quality and trustworthiness of halal product reviews on the Shopee platform. We utilized a survey design involving 120 participants and applied ANOVA with a regression approach for analysis. Our results show that argument quality and information richness have a positive impact on perceived information quality. Furthermore, perceived information quality positively affects trust in halal product reviews. The results highlight the importance of providing high quality arguments and information in online reviews to increase consumer trust in halal cosmetic products. Furthermore, this study highlights the role of the Shopee platform in shaping consumer perceptions of online reviews, especially in the context of halal cosmetics. Marketers can use these findings to enhance their brand credibility and increase consumer trust through high-quality online product reviews. This study is useful for muslim marketers so that they can increase sales by motivating consumers to provide quality reviews that can be adopted by other consumers. |
| first_indexed | 2024-03-08T23:25:05Z |
| format | Article |
| id | doaj.art-afe07edac1f44d4caa7dca72ac86fa1b |
| institution | Directory Open Access Journal |
| issn | 2776-4982 2776-4354 |
| language | Arabic |
| last_indexed | 2024-03-08T23:25:05Z |
| publishDate | 2023-12-01 |
| publisher | Institut Agama Islam Negeri Ponorogo |
| record_format | Article |
| series | Invest Journal of Sharia & Economic Law |
| spelling | doaj.art-afe07edac1f44d4caa7dca72ac86fa1b2023-12-14T21:50:02ZaraInstitut Agama Islam Negeri PonorogoInvest Journal of Sharia & Economic Law2776-49822776-43542023-12-013216718810.21154/invest.v3i2.71132500The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic ReviewsAufa Aviska Rahma Haryono0Fitriah Dwi Susilowati1Lena Mardiana2Febrina Rahmatika3Resy Nur Rohmah4Universitas Negeri SurabayaUniversitas Negeri SurabayaUniversitas Negeri SurabayaUniversitas Negeri SurabayaUniversitas Negeri SurabayaIn the digital age, halal cosmetic products are becoming increasingly popular. Online reviews play an important role in consumers' purchasing decisions, as they cannot see and check the quality of the products directly, but only through the screens of their gadgets. Under Islamic law, the consumption of halal cosmetics is not only obligatory but also a lifestyle choice. The purpose of this study was to examine the effect of argument quality and information richness on perceptions of information quality and trustworthiness of halal product reviews on the Shopee platform. We utilized a survey design involving 120 participants and applied ANOVA with a regression approach for analysis. Our results show that argument quality and information richness have a positive impact on perceived information quality. Furthermore, perceived information quality positively affects trust in halal product reviews. The results highlight the importance of providing high quality arguments and information in online reviews to increase consumer trust in halal cosmetic products. Furthermore, this study highlights the role of the Shopee platform in shaping consumer perceptions of online reviews, especially in the context of halal cosmetics. Marketers can use these findings to enhance their brand credibility and increase consumer trust through high-quality online product reviews. This study is useful for muslim marketers so that they can increase sales by motivating consumers to provide quality reviews that can be adopted by other consumers.https://jurnal.iainponorogo.ac.id/index.php/invest/article/view/7113digital marketinghalal cosmeticmarketplaceislamic lawconsumer review |
| spellingShingle | Aufa Aviska Rahma Haryono Fitriah Dwi Susilowati Lena Mardiana Febrina Rahmatika Resy Nur Rohmah The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews Invest Journal of Sharia & Economic Law digital marketing halal cosmetic marketplace islamic law consumer review |
| title | The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews |
| title_full | The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews |
| title_fullStr | The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews |
| title_full_unstemmed | The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews |
| title_short | The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews |
| title_sort | influence of argument quality and information richness on trust in halal cosmetic reviews |
| topic | digital marketing halal cosmetic marketplace islamic law consumer review |
| url | https://jurnal.iainponorogo.ac.id/index.php/invest/article/view/7113 |
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