A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations
The current study’s emphasis is intended to provide researchers with a point of departure for understanding specific cultural differences associated with the ethnocentrism scale. Consumer characteristics such as patriotism, protectionism and social economic conservatism are analyzed. This manuscr...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ala-Too International University
2013-11-01
|
| Series: | Eurasian Journal of Business and Economics |
| Subjects: | |
| Online Access: | http://www.ejbe.org/EJBE2013Vol06No12p001-SPILLAN-HARCAR.pdf |
| Summary: | The current study’s emphasis is intended to provide researchers with a point of
departure for understanding specific cultural differences associated with the
ethnocentrism scale. Consumer characteristics such as patriotism, protectionism
and social economic conservatism are analyzed. This manuscript empirically
compares these three dimensions of the ethnocentrism scale (Shimp, T. A. and
Sharma, S. 1987) using data furnished by Vietnamese and Indian consumers. Using
confirmatory factor analysis (CFA), the findings indicate that the three dimensions
of the ethnocentrism model are validated in both countries. The study results
indicated that there are discernable attitudinal differences between Vietnamese
and Indian consumers. The study also explores the relationship between CETSCALE
subscales (patriotism, protectionism and social economic conservatism) of
Vietnamese and Indian consumers and the underlying dimensions of ethnocentrism
construct with different countries. The results showed that all loadings in the model
were significant, leading us to conclude that the relationships between the items
and latent factors were confirmed by the two datasets obtained from different
countries. |
|---|---|
| ISSN: | 1694-5948 1694-5972 |