A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations

The current study’s emphasis is intended to provide researchers with a point of departure for understanding specific cultural differences associated with the ethnocentrism scale. Consumer characteristics such as patriotism, protectionism and social economic conservatism are analyzed. This manuscr...

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Main Authors: John E. SPILLAN, Talha HARCAR
Format: Article
Language:English
Published: Ala-Too International University 2013-11-01
Series:Eurasian Journal of Business and Economics
Subjects:
Online Access:http://www.ejbe.org/EJBE2013Vol06No12p001-SPILLAN-HARCAR.pdf
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author John E. SPILLAN
Talha HARCAR
author_facet John E. SPILLAN
Talha HARCAR
author_sort John E. SPILLAN
collection DOAJ
description The current study’s emphasis is intended to provide researchers with a point of departure for understanding specific cultural differences associated with the ethnocentrism scale. Consumer characteristics such as patriotism, protectionism and social economic conservatism are analyzed. This manuscript empirically compares these three dimensions of the ethnocentrism scale (Shimp, T. A. and Sharma, S. 1987) using data furnished by Vietnamese and Indian consumers. Using confirmatory factor analysis (CFA), the findings indicate that the three dimensions of the ethnocentrism model are validated in both countries. The study results indicated that there are discernable attitudinal differences between Vietnamese and Indian consumers. The study also explores the relationship between CETSCALE subscales (patriotism, protectionism and social economic conservatism) of Vietnamese and Indian consumers and the underlying dimensions of ethnocentrism construct with different countries. The results showed that all loadings in the model were significant, leading us to conclude that the relationships between the items and latent factors were confirmed by the two datasets obtained from different countries.
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spelling doaj.art-afe86549913347099e8df69d08526b212022-12-22T01:36:55ZengAla-Too International UniversityEurasian Journal of Business and Economics1694-59481694-59722013-11-01612126A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying InclinationsJohn E. SPILLAN0Talha HARCAR1University of North Carolina at Pembroke.the Pennsylvania State University at BeaverThe current study’s emphasis is intended to provide researchers with a point of departure for understanding specific cultural differences associated with the ethnocentrism scale. Consumer characteristics such as patriotism, protectionism and social economic conservatism are analyzed. This manuscript empirically compares these three dimensions of the ethnocentrism scale (Shimp, T. A. and Sharma, S. 1987) using data furnished by Vietnamese and Indian consumers. Using confirmatory factor analysis (CFA), the findings indicate that the three dimensions of the ethnocentrism model are validated in both countries. The study results indicated that there are discernable attitudinal differences between Vietnamese and Indian consumers. The study also explores the relationship between CETSCALE subscales (patriotism, protectionism and social economic conservatism) of Vietnamese and Indian consumers and the underlying dimensions of ethnocentrism construct with different countries. The results showed that all loadings in the model were significant, leading us to conclude that the relationships between the items and latent factors were confirmed by the two datasets obtained from different countries.http://www.ejbe.org/EJBE2013Vol06No12p001-SPILLAN-HARCAR.pdfEthnocentrismPatriotismProtectionismSocial Economic ConservatismCETSCALE
spellingShingle John E. SPILLAN
Talha HARCAR
A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations
Eurasian Journal of Business and Economics
Ethnocentrism
Patriotism
Protectionism
Social Economic Conservatism
CETSCALE
title A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations
title_full A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations
title_fullStr A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations
title_full_unstemmed A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations
title_short A Comparative Study of Patriotism, Protectionism, Social Economic Conservatism between Indian and Vietnamese Consumers: The Effects of these Constructs on Buying Inclinations
title_sort comparative study of patriotism protectionism social economic conservatism between indian and vietnamese consumers the effects of these constructs on buying inclinations
topic Ethnocentrism
Patriotism
Protectionism
Social Economic Conservatism
CETSCALE
url http://www.ejbe.org/EJBE2013Vol06No12p001-SPILLAN-HARCAR.pdf
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