Business Models Innovation through New Customer Roles: A Design-Driven Case Study

Business Models Innovation through New Customer Roles: A Design-Driven Case Study

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Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the...

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Bibliographic Details
Main Authors:	Marco Pironti, Cabirio Cautela, Joannis Christodoulou
Format:	Article
Language:	English
Published:	Niccolò Cusano University-Rome 2015-06-01
Series:	Symphonya
Subjects:	Product Design Business Models Innovation Customer Engagement Design-Intensive Industries Global Strategy
Online Access:	https://symphonya.unicusano.it/index.php/sym/article/view/11202

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