THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CREATION OF MULTIMEDIA CONTENT
Within the project "Use of Artificial Intelligence (ChatGPT) in the Course of Management and Organisation of Media Production," part of the Media and Journalism higher education programme, we conducted a study to assess the possibilities offered by ChatGPT in the production of multimedia c...
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| Format: | Article |
| Language: | English |
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CEOs Ltd.
2024-03-01
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| Series: | Innovative Issues and Approaches in Social Sciences |
| Subjects: | |
| Online Access: | http://www.iiass.com/pdf/IIASS-2024-art14.pdf |
| _version_ | 1797267131666006016 |
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| author | Srečo Zakrajšek |
| author_facet | Srečo Zakrajšek |
| author_sort | Srečo Zakrajšek |
| collection | DOAJ |
| description | Within the project "Use of Artificial Intelligence (ChatGPT) in the Course of Management and Organisation of Media Production," part of the Media and Journalism higher education programme, we conducted a study to assess the possibilities offered by ChatGPT in the production of multimedia content. Students, as part of the study process, created two products: a professional manual presenting the establishment, structuring, and management of an organisation within a specific area of media production, and a shorter audiovisual (AV) product. The research monitored the flow of processes and explored students' opinions pertaining to the role of artificial intelligence in the study and implementation process. The results are of value in planning the next steps in integrating artificial intelligence into the academic and production processes. |
| first_indexed | 2024-04-25T01:11:43Z |
| format | Article |
| id | doaj.art-b048dfdd86a84ecd84b62999ed84a306 |
| institution | Directory Open Access Journal |
| issn | 1855-0541 |
| language | English |
| last_indexed | 2024-04-25T01:11:43Z |
| publishDate | 2024-03-01 |
| publisher | CEOs Ltd. |
| record_format | Article |
| series | Innovative Issues and Approaches in Social Sciences |
| spelling | doaj.art-b048dfdd86a84ecd84b62999ed84a3062024-03-10T07:05:31ZengCEOs Ltd.Innovative Issues and Approaches in Social Sciences1855-05412024-03-011710.5281/zenodo.10801306THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CREATION OF MULTIMEDIA CONTENT Srečo ZakrajšekWithin the project "Use of Artificial Intelligence (ChatGPT) in the Course of Management and Organisation of Media Production," part of the Media and Journalism higher education programme, we conducted a study to assess the possibilities offered by ChatGPT in the production of multimedia content. Students, as part of the study process, created two products: a professional manual presenting the establishment, structuring, and management of an organisation within a specific area of media production, and a shorter audiovisual (AV) product. The research monitored the flow of processes and explored students' opinions pertaining to the role of artificial intelligence in the study and implementation process. The results are of value in planning the next steps in integrating artificial intelligence into the academic and production processes.http://www.iiass.com/pdf/IIASS-2024-art14.pdfchatgptartificial intelligencemediamedia productioneducation |
| spellingShingle | Srečo Zakrajšek THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CREATION OF MULTIMEDIA CONTENT Innovative Issues and Approaches in Social Sciences chatgpt artificial intelligence media media production education |
| title | THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CREATION OF MULTIMEDIA CONTENT |
| title_full | THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CREATION OF MULTIMEDIA CONTENT |
| title_fullStr | THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CREATION OF MULTIMEDIA CONTENT |
| title_full_unstemmed | THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CREATION OF MULTIMEDIA CONTENT |
| title_short | THE IMPACT OF ARTIFICIAL INTELLIGENCE ON THE CREATION OF MULTIMEDIA CONTENT |
| title_sort | impact of artificial intelligence on the creation of multimedia content |
| topic | chatgpt artificial intelligence media media production education |
| url | http://www.iiass.com/pdf/IIASS-2024-art14.pdf |
| work_keys_str_mv | AT srecozakrajsek theimpactofartificialintelligenceonthecreationofmultimediacontent AT srecozakrajsek impactofartificialintelligenceonthecreationofmultimediacontent |