Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effort
This article analyzes the organic fruit consumption behavior associated with environmental and health care. The literature review focused on the relationship between attitudes and perceptions of health care through the organic food consumption, and on the other hand, the association between the orga...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-10-01
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| Series: | Horticulturae |
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| Online Access: | https://www.mdpi.com/2311-7524/8/10/955 |
| _version_ | 1797472997907365888 |
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| author | Gonzalo Llanos-Herrera Alejandro Vega-Muñoz Guido Salazar-Sepúlveda Nicolás Contreras-Barraza Miseldra Gil-Marín |
| author_facet | Gonzalo Llanos-Herrera Alejandro Vega-Muñoz Guido Salazar-Sepúlveda Nicolás Contreras-Barraza Miseldra Gil-Marín |
| author_sort | Gonzalo Llanos-Herrera |
| collection | DOAJ |
| description | This article analyzes the organic fruit consumption behavior associated with environmental and health care. The literature review focused on the relationship between attitudes and perceptions of health care through the organic food consumption, and on the other hand, the association between the organic products consumer behavior and environmental care. The methodology included a theoretical relationship model proposed, considering different constructs provided by previous literature to measure motivations, fears and attitudes associated with the intention to purchase organic fruit, once the methods that confirm their validity and reliability were applied to evaluate seven direct relationship hypotheses, three indirect relationship hypotheses and two moderation hypotheses. As result, nine hypotheses are supported, being health and environmental motivations drivers of the attitude towards organic fruit and the intention to purchase organic fruit, intention that is reinforced by the positive attitude towards these foods but is moderated by the perceived price and the purchase effort. |
| first_indexed | 2024-03-09T20:08:58Z |
| format | Article |
| id | doaj.art-b05a51acfe074a63b251f0929b44d6b6 |
| institution | Directory Open Access Journal |
| issn | 2311-7524 |
| language | English |
| last_indexed | 2024-03-09T20:08:58Z |
| publishDate | 2022-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Horticulturae |
| spelling | doaj.art-b05a51acfe074a63b251f0929b44d6b62023-11-24T00:23:56ZengMDPI AGHorticulturae2311-75242022-10-0181095510.3390/horticulturae8100955Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and EffortGonzalo Llanos-Herrera0Alejandro Vega-Muñoz1Guido Salazar-Sepúlveda2Nicolás Contreras-Barraza3Miseldra Gil-Marín4School of Economics and Business, Universidad Finis Terrae, Santiago 7501015, ChileInstituto de Investigación y Postgrado, Facultad de Ciencias de la Salud, Universidad Central de Chile, Santiago 8330507, ChileDepartamento de Ingeniería Industrial, Facultad de Ingeniería, Universidad Católica de la Santísima Concepción, Concepción 4090541, ChileFacultad de Economía y Negocios, Universidad Andres Bello, Viña Del Mar 2531015, ChilePublic Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, ChileThis article analyzes the organic fruit consumption behavior associated with environmental and health care. The literature review focused on the relationship between attitudes and perceptions of health care through the organic food consumption, and on the other hand, the association between the organic products consumer behavior and environmental care. The methodology included a theoretical relationship model proposed, considering different constructs provided by previous literature to measure motivations, fears and attitudes associated with the intention to purchase organic fruit, once the methods that confirm their validity and reliability were applied to evaluate seven direct relationship hypotheses, three indirect relationship hypotheses and two moderation hypotheses. As result, nine hypotheses are supported, being health and environmental motivations drivers of the attitude towards organic fruit and the intention to purchase organic fruit, intention that is reinforced by the positive attitude towards these foods but is moderated by the perceived price and the purchase effort.https://www.mdpi.com/2311-7524/8/10/955consumer behaviorfruit consumerorganic fruithealthy behaviorpro-environmental behaviorsustainable business |
| spellingShingle | Gonzalo Llanos-Herrera Alejandro Vega-Muñoz Guido Salazar-Sepúlveda Nicolás Contreras-Barraza Miseldra Gil-Marín Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effort Horticulturae consumer behavior fruit consumer organic fruit healthy behavior pro-environmental behavior sustainable business |
| title | Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effort |
| title_full | Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effort |
| title_fullStr | Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effort |
| title_full_unstemmed | Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effort |
| title_short | Environmental and Health Factors as Organic Fruit Purchase Drivers and the Mediating Role of Price and Effort |
| title_sort | environmental and health factors as organic fruit purchase drivers and the mediating role of price and effort |
| topic | consumer behavior fruit consumer organic fruit healthy behavior pro-environmental behavior sustainable business |
| url | https://www.mdpi.com/2311-7524/8/10/955 |
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