Mobile payment service usage: U.S. consumers’ motivations and intentions
Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this res...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2020-01-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958820300087 |
| _version_ | 1819039536064233472 |
|---|---|
| author | Jong-Hyuok Jung Eunseon Kwon Dong Hoo Kim |
| author_facet | Jong-Hyuok Jung Eunseon Kwon Dong Hoo Kim |
| author_sort | Jong-Hyuok Jung |
| collection | DOAJ |
| description | Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this research explores the motivations and obstacles of accepting MPSs in the U.S. An online survey (n = 327) was conducted and the data were analyzed by multiple-regression and descriptive statistics. The study results demonstrate that U.S. consumers’ intention to use MPSs is largely determined by their perceptions of performance expectancy, social influence, compatibility, knowledge, and trust. Especially, performance expectancy of MPSs was the most important factor for predicting U.S. consumers’ intention to use MPSs. These findings provide important theoretical and practical implications for enhanced understanding of consumer behavior and MPSs. |
| first_indexed | 2024-12-21T08:54:46Z |
| format | Article |
| id | doaj.art-b05ed71769d14fb5a75f886e7fb983e3 |
| institution | Directory Open Access Journal |
| issn | 2451-9588 |
| language | English |
| last_indexed | 2024-12-21T08:54:46Z |
| publishDate | 2020-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Computers in Human Behavior Reports |
| spelling | doaj.art-b05ed71769d14fb5a75f886e7fb983e32022-12-21T19:09:36ZengElsevierComputers in Human Behavior Reports2451-95882020-01-011100008Mobile payment service usage: U.S. consumers’ motivations and intentionsJong-Hyuok Jung0Eunseon Kwon1Dong Hoo Kim2Department of Strategic Communication, Bob Schieffer College of Communication, Texas Christian University, TCU Box 298060, Fort Worth, TX, 76129, USADepartment of Strategic Communication, Bob Schieffer College of Communication, Texas Christian University, TCU Box 298060, Fort Worth, TX, 76129, USASchool of Global Convergence Studies, Inha University, 100 Inha-ro, Michuhol-gu, Incheon, 22212, South Korea; Corresponding author.Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this research explores the motivations and obstacles of accepting MPSs in the U.S. An online survey (n = 327) was conducted and the data were analyzed by multiple-regression and descriptive statistics. The study results demonstrate that U.S. consumers’ intention to use MPSs is largely determined by their perceptions of performance expectancy, social influence, compatibility, knowledge, and trust. Especially, performance expectancy of MPSs was the most important factor for predicting U.S. consumers’ intention to use MPSs. These findings provide important theoretical and practical implications for enhanced understanding of consumer behavior and MPSs.http://www.sciencedirect.com/science/article/pii/S2451958820300087Mobile paymentUTAUTMobile marketingU.S. mobile consumers |
| spellingShingle | Jong-Hyuok Jung Eunseon Kwon Dong Hoo Kim Mobile payment service usage: U.S. consumers’ motivations and intentions Computers in Human Behavior Reports Mobile payment UTAUT Mobile marketing U.S. mobile consumers |
| title | Mobile payment service usage: U.S. consumers’ motivations and intentions |
| title_full | Mobile payment service usage: U.S. consumers’ motivations and intentions |
| title_fullStr | Mobile payment service usage: U.S. consumers’ motivations and intentions |
| title_full_unstemmed | Mobile payment service usage: U.S. consumers’ motivations and intentions |
| title_short | Mobile payment service usage: U.S. consumers’ motivations and intentions |
| title_sort | mobile payment service usage u s consumers motivations and intentions |
| topic | Mobile payment UTAUT Mobile marketing U.S. mobile consumers |
| url | http://www.sciencedirect.com/science/article/pii/S2451958820300087 |
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