Opinion Formation on the Internet: The Influence of Personality, Network Structure, and Content on Sharing Messages Online
Today the majority of people uses online social networks not only to stay in contact with friends, but also to find information about relevant topics, or to spread information. While a lot of research has been conducted into opinion formation, only little is known about which factors influence wheth...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2020-07-01
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| Series: | Frontiers in Artificial Intelligence |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/frai.2020.00045/full |
| _version_ | 1828821448414724096 |
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| author | Laura Burbach Patrick Halbach Martina Ziefle André Calero Valdez |
| author_facet | Laura Burbach Patrick Halbach Martina Ziefle André Calero Valdez |
| author_sort | Laura Burbach |
| collection | DOAJ |
| description | Today the majority of people uses online social networks not only to stay in contact with friends, but also to find information about relevant topics, or to spread information. While a lot of research has been conducted into opinion formation, only little is known about which factors influence whether a user of online social networks disseminates information or not. To answer this question, we created an agent-based model and simulated message spreading in social networks using a latent-process model. In our model, we varied four different content types, six different network types, and we varied between a model that includes a personality model for its agents and one that did not. We found that the network type has only a weak influence on the distribution of content, whereas the message type has a clear influence on how many users receive a message. Using a personality model helped achieved more realistic outcomes. |
| first_indexed | 2024-12-12T12:54:34Z |
| format | Article |
| id | doaj.art-b074f671de8b4301b744faab406009ce |
| institution | Directory Open Access Journal |
| issn | 2624-8212 |
| language | English |
| last_indexed | 2024-12-12T12:54:34Z |
| publishDate | 2020-07-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Artificial Intelligence |
| spelling | doaj.art-b074f671de8b4301b744faab406009ce2022-12-22T00:23:55ZengFrontiers Media S.A.Frontiers in Artificial Intelligence2624-82122020-07-01310.3389/frai.2020.00045509148Opinion Formation on the Internet: The Influence of Personality, Network Structure, and Content on Sharing Messages OnlineLaura BurbachPatrick HalbachMartina ZiefleAndré Calero ValdezToday the majority of people uses online social networks not only to stay in contact with friends, but also to find information about relevant topics, or to spread information. While a lot of research has been conducted into opinion formation, only little is known about which factors influence whether a user of online social networks disseminates information or not. To answer this question, we created an agent-based model and simulated message spreading in social networks using a latent-process model. In our model, we varied four different content types, six different network types, and we varied between a model that includes a personality model for its agents and one that did not. We found that the network type has only a weak influence on the distribution of content, whereas the message type has a clear influence on how many users receive a message. Using a personality model helped achieved more realistic outcomes.https://www.frontiersin.org/article/10.3389/frai.2020.00045/fullopinion formationpersonality traitsmessage spreadsocial networksnetwork typeslatent process model |
| spellingShingle | Laura Burbach Patrick Halbach Martina Ziefle André Calero Valdez Opinion Formation on the Internet: The Influence of Personality, Network Structure, and Content on Sharing Messages Online Frontiers in Artificial Intelligence opinion formation personality traits message spread social networks network types latent process model |
| title | Opinion Formation on the Internet: The Influence of Personality, Network Structure, and Content on Sharing Messages Online |
| title_full | Opinion Formation on the Internet: The Influence of Personality, Network Structure, and Content on Sharing Messages Online |
| title_fullStr | Opinion Formation on the Internet: The Influence of Personality, Network Structure, and Content on Sharing Messages Online |
| title_full_unstemmed | Opinion Formation on the Internet: The Influence of Personality, Network Structure, and Content on Sharing Messages Online |
| title_short | Opinion Formation on the Internet: The Influence of Personality, Network Structure, and Content on Sharing Messages Online |
| title_sort | opinion formation on the internet the influence of personality network structure and content on sharing messages online |
| topic | opinion formation personality traits message spread social networks network types latent process model |
| url | https://www.frontiersin.org/article/10.3389/frai.2020.00045/full |
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