The relations between external and internal marketing communications
The recipients of the majority of communication activities undertaken by enterprises are their potential clients. A range of instruments of marketing communications is used to win their favor and persuade them to use the company’s offer. The majority of studies related to marketing communications pu...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2013-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1371 |
| _version_ | 1797645051958919168 |
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| author | Anna Rogala |
| author_facet | Anna Rogala |
| author_sort | Anna Rogala |
| collection | DOAJ |
| description | The recipients of the majority of communication activities undertaken by enterprises are their potential clients. A range of instruments of marketing communications is used to win their favor and persuade them to use the company’s offer. The majority of studies related to marketing communications put clients and their needs in the center of attention; a client is considered a person who purchases the company’s products or services. However, equal attention should be devoted to internal clients i.e. the employees of the company. The main purpose of the following paper is the analysis of relations between external and internal marketing communications. Special attention is to be given to the activities from the fields of: human resources marketing, internal marketing and internal public relations. The paper will present partial results of the quantitative research (direct questionnaire and on-line questionnaire) conducted by the author. The research was related to internal marketing communications and its influence on the employees. |
| first_indexed | 2024-03-11T14:40:18Z |
| format | Article |
| id | doaj.art-b07788ffa94d4ace9125e679608bee74 |
| institution | Directory Open Access Journal |
| issn | 2081-3430 2544-0640 |
| language | English |
| last_indexed | 2024-03-11T14:40:18Z |
| publishDate | 2013-06-01 |
| publisher | Wydawnictwo SGGW - Warsaw University od Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj.art-b07788ffa94d4ace9125e679608bee742023-10-30T15:12:33ZengWydawnictwo SGGW - Warsaw University od Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-06-019(58)The relations between external and internal marketing communicationsAnna Rogala0Uniwersytet Ekonomiczny w Poznaniu, Katedra Strategii MarketingowychThe recipients of the majority of communication activities undertaken by enterprises are their potential clients. A range of instruments of marketing communications is used to win their favor and persuade them to use the company’s offer. The majority of studies related to marketing communications put clients and their needs in the center of attention; a client is considered a person who purchases the company’s products or services. However, equal attention should be devoted to internal clients i.e. the employees of the company. The main purpose of the following paper is the analysis of relations between external and internal marketing communications. Special attention is to be given to the activities from the fields of: human resources marketing, internal marketing and internal public relations. The paper will present partial results of the quantitative research (direct questionnaire and on-line questionnaire) conducted by the author. The research was related to internal marketing communications and its influence on the employees.https://pefim.sggw.edu.pl/article/view/1371marketing communicationsintegrated marketing communicationsinternal communicationinternal marketinginternal public relationscompany image |
| spellingShingle | Anna Rogala The relations between external and internal marketing communications Polityki Europejskie, Finanse i Marketing marketing communications integrated marketing communications internal communication internal marketing internal public relations company image |
| title | The relations between external and internal marketing communications |
| title_full | The relations between external and internal marketing communications |
| title_fullStr | The relations between external and internal marketing communications |
| title_full_unstemmed | The relations between external and internal marketing communications |
| title_short | The relations between external and internal marketing communications |
| title_sort | relations between external and internal marketing communications |
| topic | marketing communications integrated marketing communications internal communication internal marketing internal public relations company image |
| url | https://pefim.sggw.edu.pl/article/view/1371 |
| work_keys_str_mv | AT annarogala therelationsbetweenexternalandinternalmarketingcommunications AT annarogala relationsbetweenexternalandinternalmarketingcommunications |