Forecast of consumer behaviour based on neural networks models comparison

The aim of this article is comparison of accuracy level of forecasted values of several artificial neural network models. The comparison is performed on datasets of Czech household consumption values. Several statistical models often resolve this task with more or fewer restrictions. In previous wor...

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Main Authors: Michael Štencl, Ondřej Popelka, Jiří Šťastný
Format: Article
Language:English
Published: Mendel University Press 2012-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Online Access:https://acta.mendelu.cz/60/2/0437/
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author Michael Štencl
Ondřej Popelka
Jiří Šťastný
author_facet Michael Štencl
Ondřej Popelka
Jiří Šťastný
author_sort Michael Štencl
collection DOAJ
description The aim of this article is comparison of accuracy level of forecasted values of several artificial neural network models. The comparison is performed on datasets of Czech household consumption values. Several statistical models often resolve this task with more or fewer restrictions. In previous work where models’ input conditions were not so strict and model with missing data was used (the time series didn’t contain many values) we have obtained comparably good results with artificial neural networks. Two views – practical and theoretical, motivate the purpose of this study. Forecasting models for medium term prognosis of the main trends of Czech household consumption is part of the faculty research design grant MSM 6215648904/03/02 (Sub-task 5.3) which defines the practical purpose. Testing of nonlinear autoregressive artificial neural network model compared with feed-forward neural network and radial basis function neural network defines the theoretical purpose. The performance metrics of the models were evaluated using a combination of common error metrics, namely Correlation Coefficient and Mean Square Error, together with the number of epochs and/or main prediction error.
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spelling doaj.art-b078ad2671f64da1993dbb829595ebfd2022-12-22T01:40:46ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102012-01-0160243744210.11118/actaun201260020437Forecast of consumer behaviour based on neural networks models comparisonMichael Štencl0Ondřej Popelka1Jiří Šťastný2Ústav informatiky, Mendelova univerzita v Brně, 613 00 Brno, Česká republikaÚstav informatiky, Mendelova univerzita v Brně, 613 00 Brno, Česká republikaÚstav informatiky, Mendelova univerzita v Brně, 613 00 Brno, Česká republikaThe aim of this article is comparison of accuracy level of forecasted values of several artificial neural network models. The comparison is performed on datasets of Czech household consumption values. Several statistical models often resolve this task with more or fewer restrictions. In previous work where models’ input conditions were not so strict and model with missing data was used (the time series didn’t contain many values) we have obtained comparably good results with artificial neural networks. Two views – practical and theoretical, motivate the purpose of this study. Forecasting models for medium term prognosis of the main trends of Czech household consumption is part of the faculty research design grant MSM 6215648904/03/02 (Sub-task 5.3) which defines the practical purpose. Testing of nonlinear autoregressive artificial neural network model compared with feed-forward neural network and radial basis function neural network defines the theoretical purpose. The performance metrics of the models were evaluated using a combination of common error metrics, namely Correlation Coefficient and Mean Square Error, together with the number of epochs and/or main prediction error.https://acta.mendelu.cz/60/2/0437/artificial neural networksforecasting methodscustomer behaviour
spellingShingle Michael Štencl
Ondřej Popelka
Jiří Šťastný
Forecast of consumer behaviour based on neural networks models comparison
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
artificial neural networks
forecasting methods
customer behaviour
title Forecast of consumer behaviour based on neural networks models comparison
title_full Forecast of consumer behaviour based on neural networks models comparison
title_fullStr Forecast of consumer behaviour based on neural networks models comparison
title_full_unstemmed Forecast of consumer behaviour based on neural networks models comparison
title_short Forecast of consumer behaviour based on neural networks models comparison
title_sort forecast of consumer behaviour based on neural networks models comparison
topic artificial neural networks
forecasting methods
customer behaviour
url https://acta.mendelu.cz/60/2/0437/
work_keys_str_mv AT michaelstencl forecastofconsumerbehaviourbasedonneuralnetworksmodelscomparison
AT ondrejpopelka forecastofconsumerbehaviourbasedonneuralnetworksmodelscomparison
AT jiristastny forecastofconsumerbehaviourbasedonneuralnetworksmodelscomparison