Pathways to conspiracy: The social and linguistic precursors of involvement in Reddit's conspiracy theory forum.

Many individuals who engage with conspiracy theories come to do so through a combination of individual and social factors. The interaction between these factors is challenging to study using traditional experimental designs. Reddit.com is a large connected set of online discussion forums, including...

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Main Authors: Colin Klein, Peter Clutton, Adam G Dunn
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2019-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0225098
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author Colin Klein
Peter Clutton
Adam G Dunn
author_facet Colin Klein
Peter Clutton
Adam G Dunn
author_sort Colin Klein
collection DOAJ
description Many individuals who engage with conspiracy theories come to do so through a combination of individual and social factors. The interaction between these factors is challenging to study using traditional experimental designs. Reddit.com is a large connected set of online discussion forums, including one (r/conspiracy) devoted to wide-ranging discussion of conspiracy theories. The availability of large datasets of user comments from Reddit give a unique opportunity to observe human behavior in social spaces and at scale. Using a retrospective case control study design, we analyzed how Reddit users who would go on to engage with a conspiracy-related forum differed from other users in the language they use, differences in the social environments where they posted, and potential interactions between the two factors. Together, the analyses provide evidence for self-selection into communities with a shared set of interests which can feed into a conspiratorial world-view, and that these differences are detectable relative to controls even before users begin to post in r/conspiracy. We also suggest that survey-based and experimental studies may benefit from differentiating between passive private endorsement by individuals and active engagement with conspiracy theories in social spaces.
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spelling doaj.art-b07f7139cc3143c2a334327608abf4032022-12-21T18:40:04ZengPublic Library of Science (PLoS)PLoS ONE1932-62032019-01-011411e022509810.1371/journal.pone.0225098Pathways to conspiracy: The social and linguistic precursors of involvement in Reddit's conspiracy theory forum.Colin KleinPeter CluttonAdam G DunnMany individuals who engage with conspiracy theories come to do so through a combination of individual and social factors. The interaction between these factors is challenging to study using traditional experimental designs. Reddit.com is a large connected set of online discussion forums, including one (r/conspiracy) devoted to wide-ranging discussion of conspiracy theories. The availability of large datasets of user comments from Reddit give a unique opportunity to observe human behavior in social spaces and at scale. Using a retrospective case control study design, we analyzed how Reddit users who would go on to engage with a conspiracy-related forum differed from other users in the language they use, differences in the social environments where they posted, and potential interactions between the two factors. Together, the analyses provide evidence for self-selection into communities with a shared set of interests which can feed into a conspiratorial world-view, and that these differences are detectable relative to controls even before users begin to post in r/conspiracy. We also suggest that survey-based and experimental studies may benefit from differentiating between passive private endorsement by individuals and active engagement with conspiracy theories in social spaces.https://doi.org/10.1371/journal.pone.0225098
spellingShingle Colin Klein
Peter Clutton
Adam G Dunn
Pathways to conspiracy: The social and linguistic precursors of involvement in Reddit's conspiracy theory forum.
PLoS ONE
title Pathways to conspiracy: The social and linguistic precursors of involvement in Reddit's conspiracy theory forum.
title_full Pathways to conspiracy: The social and linguistic precursors of involvement in Reddit's conspiracy theory forum.
title_fullStr Pathways to conspiracy: The social and linguistic precursors of involvement in Reddit's conspiracy theory forum.
title_full_unstemmed Pathways to conspiracy: The social and linguistic precursors of involvement in Reddit's conspiracy theory forum.
title_short Pathways to conspiracy: The social and linguistic precursors of involvement in Reddit's conspiracy theory forum.
title_sort pathways to conspiracy the social and linguistic precursors of involvement in reddit s conspiracy theory forum
url https://doi.org/10.1371/journal.pone.0225098
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