Optimal Preservation Effort and Carbon Emission Reduction Decision of Three-Level Cold Chain System with Low-Carbon Advertising Effect
To solve the problems of the impact of carbon emission reduction and low-carbon advertising on the supply chain of fresh agricultural products, a three-level low-carbon supply chain system composed of a manufacturer, a retailer and a third-party logistics service provider is taken as the research ob...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-01-01
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| Series: | Applied Sciences |
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| Online Access: | https://www.mdpi.com/2076-3417/13/3/1818 |
| _version_ | 1797625124092903424 |
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| author | Wenbo Wang Aimin Zhu Hongjiang Wei Lijuan Yu |
| author_facet | Wenbo Wang Aimin Zhu Hongjiang Wei Lijuan Yu |
| author_sort | Wenbo Wang |
| collection | DOAJ |
| description | To solve the problems of the impact of carbon emission reduction and low-carbon advertising on the supply chain of fresh agricultural products, a three-level low-carbon supply chain system composed of a manufacturer, a retailer and a third-party logistics service provider is taken as the research object. The profit functions of each party under the three contracts of the manufacturer bearing, the retailer bearing and the two parties jointly bearing the advertising cost are, respectively, established to solve the optimal pricing, advertising level preservation efforts, service levels and carbon emission reduction decisions. The numerical analysis shows that, with the increase in wholesale price and the decrease in fresh-keeping price coefficient and low-carbon cost coefficient, manufacturers will choose better fresh-keeping effort level and low-carbon service level. When the proportion of advertising cost borne by the supplier increases, the benefits of all parties in the supply chain will decrease; however, when the retailer bears the advertising cost alone, the profit of the supply chain system is the largest. |
| first_indexed | 2024-03-11T09:52:20Z |
| format | Article |
| id | doaj.art-b0867a7bf3814974a0ad626d9be57eaf |
| institution | Directory Open Access Journal |
| issn | 2076-3417 |
| language | English |
| last_indexed | 2024-03-11T09:52:20Z |
| publishDate | 2023-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Applied Sciences |
| spelling | doaj.art-b0867a7bf3814974a0ad626d9be57eaf2023-11-16T16:10:50ZengMDPI AGApplied Sciences2076-34172023-01-01133181810.3390/app13031818Optimal Preservation Effort and Carbon Emission Reduction Decision of Three-Level Cold Chain System with Low-Carbon Advertising EffectWenbo Wang0Aimin Zhu1Hongjiang Wei2Lijuan Yu3School of Management, Shenyang University of Technology, Shenyang 110870, ChinaSchool of Management, Shenyang University of Technology, Shenyang 110870, ChinaSchool of Management, Shenyang University of Technology, Shenyang 110870, ChinaSchool of Management, Shenyang University of Technology, Shenyang 110870, ChinaTo solve the problems of the impact of carbon emission reduction and low-carbon advertising on the supply chain of fresh agricultural products, a three-level low-carbon supply chain system composed of a manufacturer, a retailer and a third-party logistics service provider is taken as the research object. The profit functions of each party under the three contracts of the manufacturer bearing, the retailer bearing and the two parties jointly bearing the advertising cost are, respectively, established to solve the optimal pricing, advertising level preservation efforts, service levels and carbon emission reduction decisions. The numerical analysis shows that, with the increase in wholesale price and the decrease in fresh-keeping price coefficient and low-carbon cost coefficient, manufacturers will choose better fresh-keeping effort level and low-carbon service level. When the proportion of advertising cost borne by the supplier increases, the benefits of all parties in the supply chain will decrease; however, when the retailer bears the advertising cost alone, the profit of the supply chain system is the largest.https://www.mdpi.com/2076-3417/13/3/1818fresh agricultural products supply chainpreservation effortslow carbon advertisingcarbon emission reduction decision |
| spellingShingle | Wenbo Wang Aimin Zhu Hongjiang Wei Lijuan Yu Optimal Preservation Effort and Carbon Emission Reduction Decision of Three-Level Cold Chain System with Low-Carbon Advertising Effect Applied Sciences fresh agricultural products supply chain preservation efforts low carbon advertising carbon emission reduction decision |
| title | Optimal Preservation Effort and Carbon Emission Reduction Decision of Three-Level Cold Chain System with Low-Carbon Advertising Effect |
| title_full | Optimal Preservation Effort and Carbon Emission Reduction Decision of Three-Level Cold Chain System with Low-Carbon Advertising Effect |
| title_fullStr | Optimal Preservation Effort and Carbon Emission Reduction Decision of Three-Level Cold Chain System with Low-Carbon Advertising Effect |
| title_full_unstemmed | Optimal Preservation Effort and Carbon Emission Reduction Decision of Three-Level Cold Chain System with Low-Carbon Advertising Effect |
| title_short | Optimal Preservation Effort and Carbon Emission Reduction Decision of Three-Level Cold Chain System with Low-Carbon Advertising Effect |
| title_sort | optimal preservation effort and carbon emission reduction decision of three level cold chain system with low carbon advertising effect |
| topic | fresh agricultural products supply chain preservation efforts low carbon advertising carbon emission reduction decision |
| url | https://www.mdpi.com/2076-3417/13/3/1818 |
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