Improving A/B Testing on the Basis of Possibilistic Reward Methods: A Numerical Analysis
A/B testing is used in digital contexts both to offer a more personalized service and to optimize the e-commerce purchasing process. A personalized service provides customers with the fastest possible access to the contents that they are most likely to use. An optimized e-commerce purchasing process...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-11-01
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| Series: | Symmetry |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2073-8994/13/11/2175 |