Click-through Rate Prediction and Uncertainty Quantification Based on Bayesian Deep Learning
Click-through rate (CTR) prediction is a research point for measuring recommendation systems and calculating AD traffic. Existing studies have proved that deep learning performs very well in prediction tasks, but most of the existing studies are based on deterministic models, and there is a big gap...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-02-01
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| Series: | Entropy |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1099-4300/25/3/406 |