Personal traits underlying environmental preferences: a discrete choice experiment.
Personality plays a role in human behavior, and thus can influence consumer decisions on environmental goods and services. This paper analyses the influence of the big five personality dimensions (extraversion, agreeableness, conscientiousness, neuroticism and openness) in a discrete choice experime...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2014-01-01
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| Series: | PLoS ONE |
| Online Access: | http://europepmc.org/articles/PMC3930749?pdf=render |
| _version_ | 1811321800646197248 |
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| author | Mario Soliño Begoña A Farizo |
| author_facet | Mario Soliño Begoña A Farizo |
| author_sort | Mario Soliño |
| collection | DOAJ |
| description | Personality plays a role in human behavior, and thus can influence consumer decisions on environmental goods and services. This paper analyses the influence of the big five personality dimensions (extraversion, agreeableness, conscientiousness, neuroticism and openness) in a discrete choice experiment dealing with preferences for the development of an environmental program for forest management in Spain. For this purpose, a reduced version of the Big Five Inventory survey (the BFI-10) is implemented. Results show a positive effect of openness and extraversion and a negative effect of agreeableness and neuroticism in consumers' preferences for this environmental program. Moreover, results from a latent class model show that personal traits help to explain preference heterogeneity. |
| first_indexed | 2024-04-13T13:24:09Z |
| format | Article |
| id | doaj.art-b09d9ae0ca4a4a4b9f4be9917cf9092f |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-04-13T13:24:09Z |
| publishDate | 2014-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-b09d9ae0ca4a4a4b9f4be9917cf9092f2022-12-22T02:45:12ZengPublic Library of Science (PLoS)PLoS ONE1932-62032014-01-0192e8960310.1371/journal.pone.0089603Personal traits underlying environmental preferences: a discrete choice experiment.Mario SoliñoBegoña A FarizoPersonality plays a role in human behavior, and thus can influence consumer decisions on environmental goods and services. This paper analyses the influence of the big five personality dimensions (extraversion, agreeableness, conscientiousness, neuroticism and openness) in a discrete choice experiment dealing with preferences for the development of an environmental program for forest management in Spain. For this purpose, a reduced version of the Big Five Inventory survey (the BFI-10) is implemented. Results show a positive effect of openness and extraversion and a negative effect of agreeableness and neuroticism in consumers' preferences for this environmental program. Moreover, results from a latent class model show that personal traits help to explain preference heterogeneity.http://europepmc.org/articles/PMC3930749?pdf=render |
| spellingShingle | Mario Soliño Begoña A Farizo Personal traits underlying environmental preferences: a discrete choice experiment. PLoS ONE |
| title | Personal traits underlying environmental preferences: a discrete choice experiment. |
| title_full | Personal traits underlying environmental preferences: a discrete choice experiment. |
| title_fullStr | Personal traits underlying environmental preferences: a discrete choice experiment. |
| title_full_unstemmed | Personal traits underlying environmental preferences: a discrete choice experiment. |
| title_short | Personal traits underlying environmental preferences: a discrete choice experiment. |
| title_sort | personal traits underlying environmental preferences a discrete choice experiment |
| url | http://europepmc.org/articles/PMC3930749?pdf=render |
| work_keys_str_mv | AT mariosolino personaltraitsunderlyingenvironmentalpreferencesadiscretechoiceexperiment AT begonaafarizo personaltraitsunderlyingenvironmentalpreferencesadiscretechoiceexperiment |