Analysis of Success Factors of Reward-Based Crowdfunding Campaigns Using Multi-Theory Approach in ASEAN-5 Countries
This study aims to determine the multi-sided factors of crowdfunding campaigns on the fundraising success of crowdfunding projects conducted in ASEAN-5 (five big countries in The Association of Southeast Asian Nations) countries between 2014 and January 2019 through a multi-theory approach. Using se...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-10-01
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| Series: | Social Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-0760/8/10/293 |
| _version_ | 1818899577765363712 |
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| author | Rinaldo Dikaputra Liyu Adhi Kasari Sulung Sebastian Kot |
| author_facet | Rinaldo Dikaputra Liyu Adhi Kasari Sulung Sebastian Kot |
| author_sort | Rinaldo Dikaputra |
| collection | DOAJ |
| description | This study aims to determine the multi-sided factors of crowdfunding campaigns on the fundraising success of crowdfunding projects conducted in ASEAN-5 (five big countries in The Association of Southeast Asian Nations) countries between 2014 and January 2019 through a multi-theory approach. Using secondary and cross-section data from Kickstarter, this research uses the probit regression method to analyze the data and test the hypotheses. First, in line with the goal setting theory, small-sized projects are more likely to be funded. Second, the large teams are preferable by the potential backers, in line with the resource-based view of firms. Further, the self-determination theory shows that rewards are one of the big extrinsic motivations for the backers in ASEAN. Moreover, our paper also shows the remarkable result with the funding target which has negative influence to probability success of crowdfunding. This is because our project samples are used from the ASEAN countries whose owner or investor is more concerned to be risk averse than a risk taker. These results provide insight and bring a contribution to the crowdfunding literatures in ASEAN. |
| first_indexed | 2024-12-19T19:50:11Z |
| format | Article |
| id | doaj.art-b09f433f15e2451b8274071c62116ea4 |
| institution | Directory Open Access Journal |
| issn | 2076-0760 |
| language | English |
| last_indexed | 2024-12-19T19:50:11Z |
| publishDate | 2019-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Social Sciences |
| spelling | doaj.art-b09f433f15e2451b8274071c62116ea42022-12-21T20:08:02ZengMDPI AGSocial Sciences2076-07602019-10-0181029310.3390/socsci8100293socsci8100293Analysis of Success Factors of Reward-Based Crowdfunding Campaigns Using Multi-Theory Approach in ASEAN-5 CountriesRinaldo Dikaputra0Liyu Adhi Kasari Sulung1Sebastian Kot2Faculty of Economics and Businesss, Universitas Indonesia, Jl. Prof. Dr. Sumitro Djojohadikusumo, Depok, West Java 16424, IndonesiaFaculty of Economics and Businesss, Universitas Indonesia, Jl. Prof. Dr. Sumitro Djojohadikusumo, Depok, West Java 16424, IndonesiaFaculty of Economic and Management Sciences, North-West University, Vaal Triangle Campus, P.O. Box 1174, Vanderbijlpark 1900, South AfricaThis study aims to determine the multi-sided factors of crowdfunding campaigns on the fundraising success of crowdfunding projects conducted in ASEAN-5 (five big countries in The Association of Southeast Asian Nations) countries between 2014 and January 2019 through a multi-theory approach. Using secondary and cross-section data from Kickstarter, this research uses the probit regression method to analyze the data and test the hypotheses. First, in line with the goal setting theory, small-sized projects are more likely to be funded. Second, the large teams are preferable by the potential backers, in line with the resource-based view of firms. Further, the self-determination theory shows that rewards are one of the big extrinsic motivations for the backers in ASEAN. Moreover, our paper also shows the remarkable result with the funding target which has negative influence to probability success of crowdfunding. This is because our project samples are used from the ASEAN countries whose owner or investor is more concerned to be risk averse than a risk taker. These results provide insight and bring a contribution to the crowdfunding literatures in ASEAN.https://www.mdpi.com/2076-0760/8/10/293crowdfundingmulti-theoryasean |
| spellingShingle | Rinaldo Dikaputra Liyu Adhi Kasari Sulung Sebastian Kot Analysis of Success Factors of Reward-Based Crowdfunding Campaigns Using Multi-Theory Approach in ASEAN-5 Countries Social Sciences crowdfunding multi-theory asean |
| title | Analysis of Success Factors of Reward-Based Crowdfunding Campaigns Using Multi-Theory Approach in ASEAN-5 Countries |
| title_full | Analysis of Success Factors of Reward-Based Crowdfunding Campaigns Using Multi-Theory Approach in ASEAN-5 Countries |
| title_fullStr | Analysis of Success Factors of Reward-Based Crowdfunding Campaigns Using Multi-Theory Approach in ASEAN-5 Countries |
| title_full_unstemmed | Analysis of Success Factors of Reward-Based Crowdfunding Campaigns Using Multi-Theory Approach in ASEAN-5 Countries |
| title_short | Analysis of Success Factors of Reward-Based Crowdfunding Campaigns Using Multi-Theory Approach in ASEAN-5 Countries |
| title_sort | analysis of success factors of reward based crowdfunding campaigns using multi theory approach in asean 5 countries |
| topic | crowdfunding multi-theory asean |
| url | https://www.mdpi.com/2076-0760/8/10/293 |
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