Global Retailers and Competitive Customer Value
Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offe...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2005-06-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9215 |
| _version_ | 1818977060880646144 |
|---|---|
| author | Sabina Riboldazzi |
| author_facet | Sabina Riboldazzi |
| author_sort | Sabina Riboldazzi |
| collection | DOAJ |
| description | Global competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value. |
| first_indexed | 2024-12-20T16:21:45Z |
| format | Article |
| id | doaj.art-b0b40afbce9c42e495d1f1affc66aade |
| institution | Directory Open Access Journal |
| issn | 1593-0300 1593-0319 |
| language | English |
| last_indexed | 2024-12-20T16:21:45Z |
| publishDate | 2005-06-01 |
| publisher | Niccolò Cusano University-Rome |
| record_format | Article |
| series | Symphonya |
| spelling | doaj.art-b0b40afbce9c42e495d1f1affc66aade2022-12-21T19:33:35ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192005-06-012778710.4468/2005.2.07riboldazzi56Global Retailers and Competitive Customer ValueSabina RiboldazziGlobal competition involves large retailers in a continuous development of their activity in relation to market stimula. In this regard efficient management of commercial functions, innovation of offer attributes and dynamic management of retailing mix allow large retailers to reformulate their offer creating competitive customer value.https://symphonya.unicusano.it/index.php/sym/article/view/9215global retailersmarket-driven managementcompetitive customer valueglobal competition |
| spellingShingle | Sabina Riboldazzi Global Retailers and Competitive Customer Value Symphonya global retailers market-driven management competitive customer value global competition |
| title | Global Retailers and Competitive Customer Value |
| title_full | Global Retailers and Competitive Customer Value |
| title_fullStr | Global Retailers and Competitive Customer Value |
| title_full_unstemmed | Global Retailers and Competitive Customer Value |
| title_short | Global Retailers and Competitive Customer Value |
| title_sort | global retailers and competitive customer value |
| topic | global retailers market-driven management competitive customer value global competition |
| url | https://symphonya.unicusano.it/index.php/sym/article/view/9215 |
| work_keys_str_mv | AT sabinariboldazzi globalretailersandcompetitivecustomervalue |